Demand shrinks, market downturn, 2012 bathroom hardware performance is worrying

In 2011, the building materials and bathroom hardware market was hot and cold and most of the time was in a severe cold period. The bathroom hardware market was sluggish, and the difficulties of home stores and manufacturers were obvious to all. So what is the status of the bathroom dealers and agents who are not always concerned about? Previously, through investigations and visits, the author found that many bathroom dealers have issued sad voices, and obviously feel the pressure of survival under the cold winter. So why is the situation of sanitary ware dealers difficult? The downturn in the bathroom hardware market, the high cost of the channel, the pressure from manufacturers and the impact of new channels have cast a shadow over the bathroom distributors. First, the demand shrinks, the market is sluggish, the performance is worrying. In 2011, the real estate regulation and control policy was introduced. The restriction on purchase and the limit of loans will push the bathroom hardware market to a low point. The sanitary building materials industry in the downstream of real estate has not been able to stand alone and become involved in the depressed bathroom hardware market environment. in. In view of the scarcity of passenger flow in the bathroom hardware market, some bathroom dealers have issued a sad voice. Huang of the Eastern Hemisphere Hardware Network pointed out that the real estate regulation and control policy has led to a sharp decline in consumer demand, and sanitary ware dealers have fallen into a quagmire of survival, and the situation is worrying. In 2011, a new round of property market regulation and combination of punches has been introduced, which has made the already serious home industry situation become More confusing. Real estate regulation and control will reduce the volume of housing transactions, resulting in a sluggish demand for home bathroom hardware market. According to the author's understanding, there are relatively few new developments in Beijing's Fourth Ring Road. The source of renovation is now the real estate developers' real estate development in 2009 and 2010. The second-time housing or the second-time renovation of the old house accounts for a large part. The purchasing power is very low. With the reduction of incremental housing, the market building bathroom hardware market is indifferent. The coolness of the bathroom hardware market is directly reflected in the market traffic. According to Xiao Liu, a salesperson at Xidan Store, “There are about 10 consumers who go into the store every day. It’s very good, even on weekends, the daily traffic is about 20 to 30 people.” A well-known brand The general sanitary ware dealers in Beijing said frankly: "The strong real estate control policies introduced by the state have a serious impact on the property market. To some extent, some of the just-needed demand has been suppressed, which undoubtedly aggravated the consumption wait-and-see mood." During the visit to the store, it was also found that There has been a significant decline in passenger traffic compared to previous years, even during the Golden Week of May 1st and the 11th, and the rubbing of the shoulders has long since disappeared. Having a bathroom dealer even said that sometimes no one walked into the store all day, and the phenomenon of withdrawal and layoffs was everywhere. Second: the bathroom home store is expanding rapidly and the rent is high. The sanitary ware dealers can't afford to eat in the situation that the channel is still strong. During the visit, the author found that the most helpless for the bathroom dealers is the high rent of the store. In the coldness of the bathroom hardware market, the rent problem has become more and more apparent. Many media have reported that the profit of home building materials products is more than three layers allocated to the store rent, which is also a big burden for the damaging sanitary ware dealers. There is a bathroom dealer who has calculated the account, except for rent, electricity, water, property and labor. In the first ten months of this year, only the only October is profitable, and other months are at a loss. . The high rent of the store allowed the bathroom dealer Xiao Chen to express his feelings: "In the previous stage, the well-known domestic sanitary home store invited us to settle at the price of 280 yuan per square meter per month. I was decisively rejected." A well-known brand sanitary ware dealer in the ceramic base told reporters that in recent years, the rent of the store can be described as rising. Taking a famous domestic store as an example, from 2007 to now, the rent of the same place has risen from 300 yuan to 450 yuan per square meter per month. The increase is as high as 50%. On the other hand, with the sharp decline in the demand for bathroom hardware market and the increasingly fierce competition, the expansion of sanitary home stores has not slowed down. The reporter was informed that the infinite expansion and support of the store has become an important factor in the sadness of the sanitary ware dealers. Regardless of follow-up or failure to follow up, for the bathroom dealers, profits are largely diluted. In fact, the expansion of the store is not a superficial scenery. With the intensification of the phenomenon of withdrawal, the air-rent rate has soared. Many sanitary ware dealers have said that the well-known stores that have always been high-profile have begun to throw their own olive branches, but they are forced tough. The situation, many bathroom dealers like Xiao Chen chose to refuse.

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