With the rapid increase in car ownership in the past two years, the automotive aftermarket, especially the car repair market, is also in full swing. Whether in the global hardware tool market or in the Chinese hardware tool market, the wide range of applications and demand for hand tools is beyond imagination, and hand tools are also widely used in the automotive repair industry. According to statistics, in terms of China's car ownership, it has exceeded 35 million, of which private cars have exceeded 18 million, and new cars accounted for 60% in the last four years. Under normal circumstances, the market demand for automobile after-sales service is the largest between 4 and 9 years. According to international communication, the profit generated by the aftermarket is compared with the relative pre-market, the ratio is about 7:3. In the entire automobile industry chain, the profit generated by the aftermarket should be at least double that of the previous market. In the foreign auto market, 50% to 60% of the profits are generated in the service sector. China's auto after-service market will grow at a geometric level. According to the inference, the market size in 2011 will reach more than 350 billion yuan. The global demand for hand tools will also increase greatly. The demand for hand tools in some developed countries will increase by more than 10% per year. Facing the fast-growing market, China's hardware industry must seize the opportunity, clarify the development focus, and promote the transformation and upgrading of the industrial structure; enhance the independent innovation, especially the technological innovation ability lies in enhancing the enterprise's own strength; the two markets simultaneously, establish channels, brand promotion and Maintain, do a good job of internal and external efforts, and quickly occupy or expand market share in an increasingly fierce market competition and fast-growing market. I. Clear development focus, promote industrial structure upgrade, vigorously develop power tools, hand tools, measuring tools, range finder, pneumatic tools, garden tools, desktop tools, combination tools, hardware and building materials, automobile tools, bathroom hardware, kitchen appliances Such products, accelerate the formation of multi-variety, multi-standard, serialized core technologies and products with independent intellectual property rights. Second, the combination of production, study and research to enhance the ability of independent innovation Accelerate the establishment of a technological innovation system that takes enterprises as the mainstay and combines production, study and research. During the 12th Five-Year Plan period, a number of major technological innovation projects were implemented to encourage and help enterprises to strive for national and provincial key technological innovation and scientific and technological achievements industrialization projects.       Third, the domestic sales of both domestic and foreign markets. In the case of strengthening independent innovation and self-owned brands, the company actively participates in domestic and foreign sales, walking on two legs, and the two markets are simultaneously. At the same time of OEM production, accelerate the transformation and upgrading of the industry, improve quality, and create independent brands and famous brands, which will play an important role in promoting exports. The combination of the two markets will help the company's stable and sustainable development.   4. Establishing channel brand promotion In the case of product quality assurance, it is particularly important to carry out appropriate brand promotion. You can establish your own sales channels in the country, promote the supply market brand through agents, and cooperate with the media. Etc. There are many ways to promote, which requires companies to work hard to find the right way. Many after-sales services of domestic enterprises are not in place, or basically no after-sales service, which has become a major weakness of enterprise development. In the face of increasingly fierce market competition, if domestic enterprises do not pay attention, it will affect their long-term development, and doing good sales is also a top priority.
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