The growth rate of 22.2%, behind a series of figures is the development of the entire industry. But the real problems are unavoidable. They are plagued by resources, lack of talents, unhealthy competition by enterprises, and scarce cultural construction. To deal with these problems, experts pointed out 7 development directions for the furniture industry.
Direction one
Education and training are the driving force behind future industrial development
There are many directions for education. Everyone in the furniture industry needs to be trained, from entrepreneurs to frontline operators. Hou Kepeng said that the purpose of training is threefold: One is to improve the comprehensive ability of entrepreneurs. There are many wealthy entrepreneurs in the furniture industry, but not many really know how to invest. In the furniture industry, many entrepreneurs are developed by workshop-style production. If the factory grows, if it still develops according to a set of OEM furniture, it is obviously unable to adapt. For leaders who are not well-educated, but have the power to determine economic behavior, at this time, learning is the most urgent thing.
The second is to improve the quality of the industry. The former handicraft master was just a gang helper, with no skills. Modern enterprises have more comprehensive requirements for the quality of industrial workers. First-line industrial workers need to master the basic knowledge of production safety and scientific science.
The third is to improve unified thinking and will. Evaluating whether an employee loves the factory is the basic criterion. Let all employees struggle towards a common goal through training.
Direction two
Future furniture industry transition from natural agglomeration to effective agglomeration
In the past, industrial agglomeration was formed naturally. Wherever there is money to make, everyone swarms there. However, there must be a reason for the formation of any gathering place in the future.
In the Italian Manzano furniture cluster, in this small town covering an area of ​​90,000 square kilometers, there are only 40,000 residents and 1,000 companies. These 1,000 companies produce 30% of the chairs in the world. Production of chairs.
The path of the future furniture industry transfer must be based on the entire competition of the industrial supply chain, with specialization, matching, intensive and information as the core content.
Direction three
Regional brands dominated by characteristic production areas will be more popular
Because the manufacturing unit is relatively small, it is easy to spread as a regional brand. As soon as you see Shenzhen Manufacturing, you think that the products are more individualized and have a strong sense of design. The main goal is to occupy the mid- to high-end market. As soon as I see Beijing Manufacturing, I know that it is a panel furniture, which occupies a part of the high-end market in North China, and the quality is relatively good. As soon as they saw Chuanpai Furniture, they felt that they occupied third- and fourth-tier cities at low prices. Regional traits have become a label, representing a characteristic. After dividing the brand by region, the superior companies in the region are particularly important. Their actions will form a leading role and guide the development of a group.
Direction 4 The establishment of consumer brands will become the future trend of the furniture industry
Brands are not only products, but also tangible things, and more importantly, intangible things. Intangible things include communication systems and service systems. Now, furniture companies attach great importance to tangible things, most companies do not pay attention to intangible things. The invisible thing in Hou Kepeng's mind is the brand, which is to establish a public image. There are many benefits that can be achieved by establishing a brand, and the establishment of the brand makes the rights of consumers more protected
Direction Five: The traditional business model will be broken
Independent stores, national chains, local chains, large supermarkets, online direct sales, and even Taobao stores. At this stage, commercial sales methods are varied, but the form of the furniture industry is very single, and most furniture companies rely on stores to achieve sales . Furniture companies that want to enter large stores have already broken the threshold. Every time I meet those furniture companies that need to enter the hypermarket when looking for relationships.
Direction Six industries will gradually form market segments, and the differentiated model will become the mainstream of industry development
When a home brand enters a stage of development, it needs internal integration. When the products continue to be enriched to a certain extent, the existing brands can no longer meet the needs of the market, so they must find new product positioning and development space.
Different products must have different positioning, so that consumers can take their own needs, that is, multi-brand operation, Hou Kepeng believes that this will become the future development direction.
First of all, a diversified product structure can accurately position the product. Each brand of Top 100 Furniture has an independent store in each store. Customers can accurately position themselves according to their shopping needs and choose the furniture that suits them in the shortest time.
Second, diversification can increase market share for companies. In the past, the top 100 furniture only used to be adult furniture. This year, it has added the ranks of young people's furniture and developed the Harry wooden house series, which brings more environmentally friendly furniture to consumers and increases its market share. Of course, not all enterprises are suitable for diversified development, which is a test for the comprehensive strength of enterprises.
Now that the home furnishing industry has entered a period of market segmentation, it is necessary to locate brands according to different age groups and consumption levels of customers, and to target specific groups of people to make products.
Direction seven
The industry-focused development model that integrates manufacturing, commerce, logistics, and park society will become the dominant industry. With the need for industrial upgrading and transformation, park-style development will be popular. It solves all problems in the industry such as production, logistics, commerce, and living support, forming a small society.
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