The independent awareness of floor distributors has made it possible for the rise of channel brands. With the concentration of industrial resources to advantageous enterprises, those production enterprises with weak scale and lacking unique core competencies are forced to go out, and channel providers who have provided distribution agencies for these outbound enterprises have also begun to find their way out. In the current flooring industry, with the continuous development of industry channels, some regional distributors have grown up, and there has been a trend of divergence from the control of manufacturers. Traditionally, the channel system for dealers to manage distributors has been quietly changing.
The trend of industrial concentration has necessitated the rise of channel brands. The development of any industry must necessarily proceed from fragmentation to concentration. In economics, this process is called the “mature cycle†of industry. In China, the time for the maturity of the entire industry value chain is not synchronized. In a general sense, the trend of centralization will first appear in the upstream manufacturing enterprises, because in manufacturing and manufacturing enterprises, the necessary resources are obvious, like capital, Raw materials, equipment, scale, employees, etc. are all visible and tangible. Therefore, in the course of operational competition, these production resources will be more quickly concentrated on advantageous enterprises. When the industry can see that resources are used in the production of manufacturing enterprises. When the optimization and concentration are basically completed, the entire industry will only have several enterprise groups with considerable strength and divided into several levels. For these enterprise groups, the next round will bear the brunt of competition in the brand operation.
When the few manufacturing and manufacturing enterprises have shifted their competition focus to the brand level, along with the advancement of this process, consumers' awareness of product brands has gradually strengthened. Ordinary consumers will follow the industry's "bell baton" to first contact the industry's product brands, and intentionally or unintentionally deepen the impression of these brands, so when making a purchase decision, they will first go straight to the product brand. go with. This stage, the product brand is important, some people like the brand, some love the other, as long as they can buy the Italian brand, where to buy is not so important, the preference for the product brand to cover up The functional role of the channel. Therefore, at this stage, all manufacturers are focusing on product branding in order to increase consumer preferences. At the same time, the single-brand store model, which is one of the product branding contents, has sprung up like a mushroom.
However, the changes of the consumer are always coming too fast. When their familiarity with the industry is increasing day by day, and the preference for the product brand is not very strong, the intuitive experience on the spot and the acquisition of consumer knowledge become the priority. Importantly, for example, when several different brands of products are not clearly differentiated in the minds of consumers, the "on-site" of single brands and limited products of specialty stores cannot meet the needs. Consumers need to be on-site. Repeatedly comparing feelings, making a provisional decision for a product brand that looks “similarâ€, the market’s demand for a large-scale channel brand that integrates upstream manufacturing companies has arisen.
From the perspective of its roots and future development trends, floor channel branding, combined with case studies from other industries in the context of globalization, explores a system innovation approach that uses flooring companies as the main body of appeal, and is committed to resolving sudden and strong channel brands. Under the problem of how product brands interact effectively with channel brands.
Floor purchase wardrobe brand water heater brand
Nails for concrete are called cement nails. Cement Nail, commonly known as Steel Nail, is a nail, using carbon steel production, material has 45 steel or 60 steel, after wire drawing, annealing, nail, quenching and other processes processed, so the texture is relatively hard. Its function is to nail in some of the harder other nails can not nail on the object, because the material and ordinary nails are very different, is a special nail. The Cement Nail`s hardness is very big, is thick but short, pierces the Chisel ability to be very strong. CATEGORIES: Cement Nails Poles have a sliding rod, ruled, twill, spiral, bamboo, and so on, the general is a straight or sliding pole. According to different classification, cement nails can also be divided into: Black Cement nails, blue cement nails, color cement nails, countersunk head cement nails, K cement nails, t cement nails, galvanized cement nails and so on.
Home Concrete Wall nails nails several ways: 1, with cement nails, as the name implies is designed specifically in the concrete wall or brick wall and other hard medium nail things. 2. However, cement nails are sometimes not so good, if some walls really can not nail cement nails, expansion Bolts or expansion bolts, no matter how hard the wall it can handle. 3. However, when using expansion bolts or expansion bolts, an auxiliary tool is needed, which is the electric drill.
4. The head of the drill corresponds to the type of expansion bolt, so be sure to have a drill.
Straight, twill, spiral, bamboo
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