Bathroom hardware will enter a new era of marketing design

As long as you step into the Red Star or actually walk in the Sanitary Area, you can feel the basic is the same way to explain, or the industry buys so much, or this industry trainers to jump in between businesses complement each other, otherwise, you can not imagine the terminal The similarity of sales explanations actually resembles similarities. Therefore, sanitary ware marketing will certainly enter the era of design marketing.

The so-called design marketing is explained through product design. The product design includes two levels of meaning:

The first is the design significance of the appearance (the reason why all basic bathroom research and development centers like to copy their works).

The second is the functional design significance (currently, the bathroom R&D center is very lacking in this requirement design)

Luo Mohui, the chief brand officer of Jinmojia Power Grid, found that many R&D centers in the sanitary ware industry nowadays pay more attention to the appearance design when they research and develop sanitary ware, while functional and practical design and humanized design are weak. This brings about the reason why customers do not conduct shopping guides in marketing.

Because, shopping guide can only explain to the customer through the appearance of the design, plus the company training teacher or hired training teacher to boast, in the product to do enough packaging effort. Let the explanation of the product be separated from the reality and be separated from the reality. For example, we will hear what the guidebook says is that we are the material of the plate, the only plate in our industry what the stars, we are German master works, we are. . . . Explain the hype.

Consumers are not fools, please do not talk about consumers as fools, especially the popularity of the Internet era, the convenience of the information age, many customers in the early part of the purchase of sanitary ware has been in the network on a detailed understanding of sanitary products information, so, regardless of shopping guide in Product appearance and product characteristics explain how hard and hard work will eventually be identified as deceptive or useless. Because, their explanation lacks the functional interpretation of the bathroom which the customer wants to pay attention to but cannot pay attention to.

Bathroom design research and development must be combined with two swords, we must play a real role in research and development, appearance and research and development is important, but functional research and development can make your products more outstanding. If you can grasp the two hands, it will certainly stand out in all bathroom companies.

Because, you can tell the end consumer, where is our design rationality, and where is the uniqueness of our design? Why do we design this way? Where are the advantages of this design? What are the advantages of this design? If this is not the case, what problems will it bring? The functional explanation is irresistible and persuasive. These things can be intuitively perceived and experienced by customers, rather than being self-proclaimed as international quality. This kind of explanation is more authentic and effective, and it is more convincing and appreciative to consumers.

The bathroom function is plain, that is, comfortable and convenient design. In order to provide customers with the convenience, we need to provide what hardware or make adjustments in the product structure.

As a bathroom company developer will understand the following two sentences:

R & D is to create standards.

Design follows the standard.

If R&D does not dare to boldly break the routine to create standards, then design must be a consistent step-by-step standard. The final result is that the company's products have no core competitiveness, no product DNA, and the terminal must lose its own USP. Then your product sales can only be complacent with the competition.

Create standards and break the rules. The appearance and function of the joints together, two-pronged approach. Will be able to open a new era of bathroom design marketing.