Faced with the various predicaments in the development of the industry, how should the wooden door companies and distributors join hands to create a great cause, especially dealers, to face the end consumers directly, and what should they do?
Low-quality, low-cost and unobstructed, At present, there are a number of wooden door manufacturers in the market in order to increase market share, hesitate to launch some cheaper products, the price is cheap, of course, quality is also open to question. Several CEOs disagree with this approach. In fact, for the consumers, they still pay more attention to the quality of the products, especially the wooden doors. Many of these products have to accompany consumers for a lifetime. Doing a good job of quality is not only a responsibility for the health of consumers, but also a responsibility of the company to the public, and it is also responsible for those enterprises that regulate the business. It can be seen that to truly finish the terminal, quality is the hard truth.
On the contrary, some wooden door dealers, in order to earn high profits, distribute some products with poor quality and cutting corners, although the price is relatively low, but the quality and safety are not guaranteed at all, and most consumers will not recognize it. In this way, even if some deposits have already been made, once you know **, there will be a phenomenon of “run order†or “death orderâ€. Therefore, for distributors, it is necessary to make sales on the terminal and select manufacturers and products to ensure product quality.
The use of after-sales services to attract consumers in the fierce market competition today, people's consumer attitudes are changing, in the case of similar product quality and performance, consumers pay more attention to product after-sales service, because the wooden door is a semi-finished product, installation and after-sales Service is especially important. In particular, dealers’ difficulties in after-sales service should be supported by enterprises. This is not only a cooperative relationship between the company and distributors, but also an indispensable part of the brand strategy. It is very important for manufacturers to do a good job of service, and it is necessary to achieve Azimuth service to achieve the highest degree of consumer satisfaction.
Many consumers are not professionals, but can only distinguish between appearance and style, and their internal structure can not understand, so it is difficult to correctly judge the quality of wooden doors, plus the current wooden door brand more, do not know where What kind of door is good, what kind of door is bad, in this case, the dealer's advice can often promote the sale of wooden doors, which is actually an important part of the service. In the increasingly competitive wooden door industry, people are equal to money. If there are more contacts, opportunities will increase.
Manufacturers should cooperate with each other. Wooden door companies and distributors must achieve a good relationship of cooperation and work together in the face of end consumers. The head of furniture from AoMin believes that dealers are their own gods for wooden door companies. Therefore, everything should be based on the needs and requirements of “God†and work hard with dealers. As a dealer, the relationship with the company is also dependent on the interests of the company. Therefore, in order to have a long-term development, it must have certain strength and channels in itself, and at the same time, it must also cooperate closely with the production enterprises.
Under the premise of implementing the brand strategy, good terminal services have become an important part of sales. But to be terminal, we must not only think about the general issues of promotion, distribution, and tally, but also pay more attention to every detail and conduct multi-dimensional integration of marketing resources, products, brands, channels, and terminals. No matter which link is handled badly, problems will arise. The terminal is the most cutting-edge, and handling is not good, it will intensify all the contradictions. For example, how to deal with the delivery date, this time it is necessary to meet the customer's renovation process as much as possible, not to delay the delivery and installation time contrary to promises. For dealers, after-sales service is more important than the sales process.
In addition, the dealers also need to do a good job in the design of wooden doors, store design concepts, etc. This must be in line with the overall marketing ideas of the production companies and cannot go against them. Whether it is a wooden door company or a wooden door dealer, it must go hand in hand in order to create a good situation and jointly become the winner of the market.
Low-quality, low-cost and unobstructed, At present, there are a number of wooden door manufacturers in the market in order to increase market share, hesitate to launch some cheaper products, the price is cheap, of course, quality is also open to question. Several CEOs disagree with this approach. In fact, for the consumers, they still pay more attention to the quality of the products, especially the wooden doors. Many of these products have to accompany consumers for a lifetime. Doing a good job of quality is not only a responsibility for the health of consumers, but also a responsibility of the company to the public, and it is also responsible for those enterprises that regulate the business. It can be seen that to truly finish the terminal, quality is the hard truth.
On the contrary, some wooden door dealers, in order to earn high profits, distribute some products with poor quality and cutting corners, although the price is relatively low, but the quality and safety are not guaranteed at all, and most consumers will not recognize it. In this way, even if some deposits have already been made, once you know **, there will be a phenomenon of “run order†or “death orderâ€. Therefore, for distributors, it is necessary to make sales on the terminal and select manufacturers and products to ensure product quality.
The use of after-sales services to attract consumers in the fierce market competition today, people's consumer attitudes are changing, in the case of similar product quality and performance, consumers pay more attention to product after-sales service, because the wooden door is a semi-finished product, installation and after-sales Service is especially important. In particular, dealers’ difficulties in after-sales service should be supported by enterprises. This is not only a cooperative relationship between the company and distributors, but also an indispensable part of the brand strategy. It is very important for manufacturers to do a good job of service, and it is necessary to achieve Azimuth service to achieve the highest degree of consumer satisfaction.
Many consumers are not professionals, but can only distinguish between appearance and style, and their internal structure can not understand, so it is difficult to correctly judge the quality of wooden doors, plus the current wooden door brand more, do not know where What kind of door is good, what kind of door is bad, in this case, the dealer's advice can often promote the sale of wooden doors, which is actually an important part of the service. In the increasingly competitive wooden door industry, people are equal to money. If there are more contacts, opportunities will increase.
Manufacturers should cooperate with each other. Wooden door companies and distributors must achieve a good relationship of cooperation and work together in the face of end consumers. The head of furniture from AoMin believes that dealers are their own gods for wooden door companies. Therefore, everything should be based on the needs and requirements of “God†and work hard with dealers. As a dealer, the relationship with the company is also dependent on the interests of the company. Therefore, in order to have a long-term development, it must have certain strength and channels in itself, and at the same time, it must also cooperate closely with the production enterprises.
Under the premise of implementing the brand strategy, good terminal services have become an important part of sales. But to be terminal, we must not only think about the general issues of promotion, distribution, and tally, but also pay more attention to every detail and conduct multi-dimensional integration of marketing resources, products, brands, channels, and terminals. No matter which link is handled badly, problems will arise. The terminal is the most cutting-edge, and handling is not good, it will intensify all the contradictions. For example, how to deal with the delivery date, this time it is necessary to meet the customer's renovation process as much as possible, not to delay the delivery and installation time contrary to promises. For dealers, after-sales service is more important than the sales process.
In addition, the dealers also need to do a good job in the design of wooden doors, store design concepts, etc. This must be in line with the overall marketing ideas of the production companies and cannot go against them. Whether it is a wooden door company or a wooden door dealer, it must go hand in hand in order to create a good situation and jointly become the winner of the market.
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