Since November, Nanjing has gradually entered the winter, and in the decoration market, home heating has received much attention. In recent years, floor heating has become the main force in the heating system, and gradually entered thousands of households. When visiting this year's Nanjing heating market, Xiao Bian had an unexpected discovery. In addition to the traditional water and electricity heating, there was a new type of floor heating such as superconducting and carbon fiber. Will this become the new favorite of Nanjing consumers? Or is it just a short-lived in the existing market?
Nanjing heating market new low-key debut no one knows
In recent years, when buying floor heating, the first reaction of many netizens is “I am home plumbing or electric heating?†Local warming is gradually popular, and plumbing and electric heating have begun to sweep the mainstream market and become an important choice for consumers.
In a recent visit to the Nanjing heating market, Xiaobian saw two new geothermal heating systems, superconducting floor heating and carbon fiber floor heating. It is understood that although these two products have already been available in other regions, they have been in the market in Nanjing. “We didn’t have a showroom before, but now we are starting to be an independent store,†said a staff member from KTS in South Korea.
For this new product in the Nanjing heating market, Xiaobian has a detailed understanding of the consumer. The superconducting floor heating conducts heat through the water heater and the metal pipe, and the hot water does not need to pass through each metal pipe, and the circulation can be realized in the head. In the KTS showroom in Korea, which is mainly engaged in carbon fiber floor heating, the staff introduced in detail the unique combination of mesh cloth and floor tiles and flooring, but the principle of heat is not common, and the products related to it are few and extremely lonely. .
Consumers prefer traditional heating products
Due to the super-conducting floor heating and carbon fiber floor heating just entering the Nanjing market, most local decoration netizens know very little about it. Many decoration users will inevitably have questions "What is the difference between them and traditional products?"
"Plumbing is through the ground coil, there is circulating hot water in the pipeline, and the whole ground is evenly heated by the heat medium in the radiation layer of the floor. The traditional electric heating is to embed the electric wire on the ground, and the power consumption is slightly higher. "Senior sales manager of a cold and warm brand in Nanjing told Xiaobian, she also said that the current consumer recognition in the traditional heating market is very high.
In the process of traditionally warming PK, Xiao Bian has deeply felt the sales enthusiasm of the new brand and showed super confidence in the new product. The person in charge of the Korean KTS brand personally introduced to Xiaobian, “Carbon fiber heating adopts pure cotton mesh to absorb carbon 100% heat, and the thickness of 1mm is flexible, which can alleviate the problem of low floor.†Another main super-conducting floor heating The brand started the field experiment, putting one end of the metal tube into the hot water and the other end quickly conducting heat to prove that it is faster and more convenient than the traditional heating.
Experts advise not to be fooled by advertising gimmicks
In addition to product features, price is also a common concern for consumers. For the traditional warming and new floor heating products, the Xiaobian site has calculated an account. Calculated according to the laying area of ​​50 square meters, the unit price of the traditional plumbing floor is between 100 and 200 yuan per square meter, excluding boilers, water separators and control systems; the unit price of traditional electric heating is between 150 and 300 yuan per square meter. Does not include the cost of the leveling project. Carbon fiber floor heating is about 230 yuan per square meter, and the temperature controller needs to be equipped separately. Superconducting floor heating is as high as 320 yuan per square meter.
Careful netizens can easily find that if the cost of auxiliary materials is not included, the unit price of the basic floor heating of the new floor heating should be slightly higher than the traditional floor heating. Since there is no advantage in price, how do they stand on the market? Brands such as KTS and K&C have responded. “We are confident that we can use the products to impress the majority of Nanjing consumers.â€
For the status quo and future development of the new floor heating products, Xiao Bian specially connected the seniors in the Nanjing heating industry. He said that the traditional water and electric heating has a history of 50 to 60 years, which is unmatched by the new floor heating products. "There may be some product principles that seem to make sense. In fact, reliability is not certain. This requires long-term testing and use to be certified." For consumers with heating needs, he suggested that when purchasing, pay more attention to the scope of application of the product. , the number of years of listing and related safety inspection reports, in order to avoid being fooled by flashy advertising gimmicks.
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