Zhongshan hardware company how to transform?

In recent years, due to the impact of the domestic economic situation and real estate regulation, companies are facing acute challenges and huge crises. As the “South lock city” once famous for the country, after experiencing the early industrial glory, many lock-making enterprises of Zhongshan Siu Lam now fall into the “bitter battle” of transformation and upgrading. As market competition becomes more fierce, various costs continue to rise and industry profits decline year by year. Under this circumstance, the hardware companies have chosen the transformation of the enterprise. Only in the transformation can they find a breakthrough in the depressing environment. They are reborn and the phoenix nirvana moves toward the blue ocean.

one. The transformation of corporate management It is understood that in recent years, Puxin has introduced 6S management system, and strive to do a good job in business management. For the first time in 2014, the internal management of the company was transformed. After the hair growth training for all employees, the hardware company quickly established the Puxin Development and Reform Commission, mastered major decisions and development direction of the company, and took a step toward modern management.

two. The transformation of product development For the domestic lock industry, the biggest problem is the low threshold and lack of specifications. At present, the manufacturing and manufacturing standards of the entire lock industry are missing, lagging behind the market demand. If the production is done in accordance with the low-end standards, and ultimately low-end products are produced, then the company will eventually have to fight for labor costs, but now this advantage is gradually losing. Based on this, in recent years, hardware companies have hired leading talent in the industry as the backbone of the R&D department, and they are mainly inclined to smart locks and product development. In 2013, the hardware enterprise smart lock series began to compete in the market.

three. Product Design Transformation In 2013, we introduced excellent design teams and excellent design companies as our guides. We continued to design Puxin products with outstanding concepts. At the same time, we sought breakthroughs in the core areas of mechanical technology, industrial design, and structural innovation. We are not satisfied with the status quo and constantly introduce new technologies. , Research and development of leading-level patented products to achieve independent design and development of a variety of products. At present, hardware companies include smart locks, boutique locks, high-end bearing hinges, furniture hardware, sliding door hanging round, engineering supporting hardware, decorative hardware accessories and other products, covering the full range of indoor hardware products 4. Transformation of quality concept In 2013, Pursun R&D and quality management team optimized the source problems such as R&D process, failure management (FMEA), and production process, etc. The 6S guidance in production promoted the standardization of the product realization process and effectively improved the product. The various quality defects realized.

Fives. Transformation of corporate culture In 2014, we focused on the key rectification of corporate culture. In the factory, special newspapers and periodicals, staff learning areas, staff entertainment facilities and other facilities are provided to promote employees to display their personal abilities. Outside the factory, employees are encouraged to go out and improve their quality. This year, the hardware company cooperated with SI Bada. Through the registration and PK selection methods, the winning 28 high-level grass-roots high-level employees of the senior high school were paid to participate in the “All-Student-Father-Winning Wisdom System Project” course of study. At the same time, with the help of external forces to promote the brand, early this year, with the domestic well-known HC website cooperation, join the "lock the world" magazine, in order to enhance the brand-Puxin influence, vigorously carry out one of China's top ten hardware brands activity.

six. The transformation of sales channels This year, sales channels have also changed from past agents and specialty stores to multi-channel sales. While maintaining the traditional channels, we tried to implement multi-channel marketing model to enhance the popularity of Puxin. In 2014, on the basis of the Puxin Tmall flagship store, the Jingdong Puxin flagship store was launched, and the expansion of the monopoly network sales channel was vigorously implemented. In addition, Puxin plans to involve projects in the field of engineering, expand hardware engineering projects, and increase cooperation with the door industry and the housing industry.

Seven. The transformation culture of the brand mission is the soul of the company. Under the guideline of “Principality, Responsibility, Aggressiveness, and Gratitude” by Puxin, Puxin has always grasped the product concept of “Quality-Achieve a Good Life” to form a “company and employee, customer A total of growth, a total of development, a total of wealthy" business philosophy. The company has established the principle of “achieve others, which is to achieve self” as the principle of enterprise development, shouldering the mission of “providing high-quality lock hardware products to the masses of consumers, improving the quality of the hardware industry, and developing the industry!” mission. A new transformation of Puxin. As a company that continuously promotes brand culture and constantly innovates itself, hardware companies can only make a transition in the company’s internal innovation and external market convergence, so as to gain a place in the national brand of the future.