Functional floor propaganda “flooding”

As people's demand for floor consumption becomes more diversified, online flooring sales have also seen many functional floor products, such as silent floors, anion floors, etc., but reporters discovered functional floor products when they visited the market. Not much. There are also many people in the flooring industry who point out that the purchase of functional floors requires rational purchase.

Functional floor propaganda “flooding”

Negative ions, sound insulation, antibacterial, moisture... These functional floors abound on the web. "51" small holiday, e-commerce platform is bustling, busy with the consumer promotions. Functional floor brand merchants naturally wish to have a share of the “May 1” big cake.

The reporter found that more than 35 stores were opened on Taobao. Although it was said to be “anion floor,” most businesses did not specify anything about the functional column in the product introduction. This is similar to the introduction of ordinary flooring products.

Functional floor propaganda "flooding" questioned or believe?

In the same way, the reporter searched for "anti-formaldehyde flooring", "sound insulation floor", "moisture-proof floor", etc. and found that there were quite a few such products. Although functional floors on Taobao are marked with this function, most of them do not have detailed description of this function. From the perspective of price, the functional floor and the ordinary floor are almost the same.

Sensitive to the functional consumers of the product When the reporter visited the market, Mr. Deng, a citizen of the family who lived in the floor and looked at the water, said that the negative ion and antibacterial floor sounds good, but these floor functions are It is invisible and intangible. It is hard to convince people. Most citizens expressed the same opinion when they were interviewed. Many people's impressions of functional floors are very rigid and even a bit disgusted, and trust is not high.

Jiuzheng Building Materials Network understands that functional floors, especially negative ions, antibacterial, moisture-proof floors can meet the modern people's pursuit of health and environmental protection. From this point of view, the floor with these features should be very "potential", but the current consumption The recognition of these products by the market is relatively low, and the real green and healthy floor retail price is relatively high, which affects the marketing of functional floors.

Before the purchase, we saw that the product certification reporter learned that the current floor industry does have "negative ions, sound insulation," and other features of the statement, but also have a certain role, but businesses will exaggerate the effect, some mysterious. Like how much anion content, how to detect, China did not issue the corresponding standard.

The functional floor must be certified by an authoritative department, otherwise it is prone to false propaganda and misleading consumers. In addition, the industry standards for functional floors are lagging behind and there is no relevant norm to support them, and it is difficult to define the functional floor functions. In fact, although the use of functional flooring as a gimmick has yielded high profits, it is a small brand to gain market access and make short-term sales. The powerful big brands are generally cautious about producing functional floors.