Abstract With the continuous deepening of China's new round of reforms, China's stone industry will also usher in a new era of change and adjustment. Today's stone industry has developed into granite, marble, artificial stone, stone carving, garden and cultural stone, stone machinery, abrasive tools, diamond tools, etc...
With the continuous deepening of China's new round of reforms, China's stone industry will also usher in a new era of change and adjustment. Today's stone industry has developed into a comprehensive diversified industry integrating granite, marble, artificial stone, stone carving, garden and cultural stone, stone machinery, abrasive tools and diamond tools. It’s a question that every entrepreneur in the stone industry circle should think about when it comes to the whole body and how to seek development in change. The total demand for stone in the whole society has been obviously slowed down compared with the previous years. In the case of total compression, it can be said that there are many porridges, only the refined route, only the strengthening of stone brand awareness, strengthening and improving the technology of product processing. In addition, development, design, manufacturing, etc., can increase the added value of products; only increase the quality of products and marketing planning and promotion investment, in order to enhance corporate visibility and overall competitiveness of the industry. Only by enhancing the brand awareness of China's entire stone industry and adapting to the brand demand of the market will the whole industry be healthy and sustainable, and it will be able to cope with the increasingly severe market competition situation in China and internationally.
In the historical process of industrial development, the reshuffle of the industry has been a period of time. Due to unreasonable industrial structure and disorderly market competition, China’s stone industry is trapped in the mud with low quality and low price, which directly leads to China's stone faces an unprecedented situation in the international market competition. "In addition to the price, what else can I have?" At the International Stone Fair, some domestic stone merchants often laughed at themselves. The continuous decline in the price of stone has also fallen below the reasonable price level that the EU believes. Therefore, a large number of importers of stone demand countries directly flew to the domestic large and small stone processing plants, directly bargaining with them, and finally The low price is full of rewards.
Rich land resources are not inexhaustible in China's vast land. The inefficiency of stone production and processing, resulting in a huge waste of resources and serious pollution of the environment is quite serious. Behind the disorderly competition is the serious lack of industry responsibility, the direct consequence of the vicious circle, which leads to the growth of the industry's profit margin is lower than the growth of production and sales, and also leads to the serious squeeze of the international stone brand in the Chinese stone industry market space. Difficult, the continuous development of China's stone industry is undergoing tests, and the structural optimization and brand upgrading of China's stone urgently needed industries.
Fortunately, some companies can clearly understand this. At the end of the last century, in the face of increasingly severe international and domestic competition and strong growth in international market demand, some companies such as Fujian Creek, Dongsheng, Guangdong Kangli and Universal first strengthened international scientific and technological cooperation, introduced foreign advanced machinery and equipment, or borrowed from foreign countries. Advanced technology, implementation of sustainable development strategy: from the original mining, blasting process to step mining, wire saw and other mechanical cutting advanced technology; eliminate backward production methods, accelerate the construction of modern stone enterprises, enhance the competitiveness of enterprise products market and improve Enterprise management level. After several years of development, it has taken the lead to become an industrial group with modern consciousness in China's stone processing industry, and the pattern of industry reshuffle has gradually emerged. Nowadays, China's stone industry structure has entered an era of diversified competition, and only by recognizing the situation can we find a place.
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