"Tactical" "Strategy" for wardrobe marketing

Defining and measuring the scale and profit potential of the target market, finding the market segment that is most suitable for the enterprise's entry and the market supply products suitable for this segment become a crucial course for the current wardrobe industry.

Tactics: Packaging, Promotion, Change

In this age of information explosion, the image has become the first criterion for people to treat anything. The wardrobe industry is no exception. It is difficult to ignore the wardrobe business operation.

There are two main tactics: packaging, promotion. Packaging, package is the product concept, is the image, but also a novel and intriguing brand story for each wardrobe company, the purpose is to surprise and win, so that consumers quickly like it. Good products, good packaging will be able to sell it? Wine is afraid of the deep alley, no matter how good the product, no one knows, it will be nothing. Therefore, the wardrobe brand needs to be promoted. It is well-known and reputation-worthy. It is known to everyone; we must know how to create the concept of discussion, and make use of the clever use of media and resources to make the brand information The emergence of the ocean and shadowing of opponents invariably keeps the plan from changing, and changes are within the plan. Strongly and powerfully hit the hearts of consumers, and thus win the fruits of victory.

Strategy: Positioning, Layout, Planning

As the saying goes: Knowing yourself and knowing each other is a good battle. Tactics take shape, and strategies (tracks) are more important. The deep analysis of the wardrobe market's supply-demand relationship, competitive situation, and its own resource conditions is the starting point of all strategic actions. Only by truly understanding the battlefield situation can the wardrobe company clearly determine where the road is, otherwise, there will be more diligence. Will be useless in vain.

The strategy focuses on three points: positioning, layout, and planning. Positioning, the center of strategy. Definite is the root of the business and the brand. It is the key to the success of the wardrobe company. It is the central idea of ​​guiding all operations. If the brand is not positioned, it is like a lost person. The rest is only empty. pale. The fundamentals of locating the competitiveness of a closet company do not imply that it has the advantage of a decisive wardrobe market. Therefore, the company needs layout. Layout, strategic system; through the careful design of products, prices, access, image and other elements, the competitive positioning is transformed into a comprehensive competitive system, so as to obtain a unique winning edge.

The war is a dynamic large space-time. If there is no success or failure between offensive and defensive advancement and retreat, then the big advantage will be lost. Therefore, enterprises need a set of plans. The plan, the strategy step, counts the logic relationship between attack and defense advance and retreat between primary and secondary and successive, creates a total goal and a plurality of stage goals, and according to different goal requirements, formulates a set of comprehensive and detailed wardrobe marketing execution. The plan, this will be the guarantee that the strategy can be decomposed, and it is the condition for the brand to march toward victory.