What is the difference between "Internet +" and "+ Internet"?

In the past two years, Internet ++ has become the consensus of all walks of life in the form of “mass entrepreneurship” after the promotion of Premier Li Keqiang. Then what is the Internet +? What is the real essence of Internet +? But few people think about it, just blindly carry out various Internet platform access, scan QR code to pull users, and carry out marketing promotion of various new media.

All of the above, it is just "+ Internet", not "Internet +"! Today I will tell you what the difference between Internet + and Internet is.

Let’s talk about what is + internet first.
In the second half of 2015, I took the research topic of Internet + and + Internet, concentrated from Northeast China to East China, and finally stopped in South China, and investigated enterprises and entrepreneurs in many cities. It is found that most of our enterprises now have a misunderstanding of Internet+. At present, most enterprises' application of Internet+ is actually a typical + Internet.

In contact with some catering, an entrepreneur friend told me that they succeeded in realizing the transformation of Internet+. The company is currently teaming up with the US group, glutinous rice and other platforms to launch a preferential single-person package/double package/multi-person package, which has achieved a substantial increase in sales. Although the profit margin is almost zero, the company believes that such an approach On the wave of the Internet +, it is very worthwhile.

This company has also opened its own WeChat Princess number. In addition to publishing a few articles every day, it also launched related discount packages. Moreover, users support Alipay and WeChat's scan code payment whether they are online or offline, which greatly increases the elements of Internet+.

I believe that everyone is no stranger to such a case, but in fact, the numerous companies in 360 industries in China, through the platforms and channels provided by Baidu, Ali, Tencent, Meituan and other companies, have not realized the transformation and transformation of the essence of the enterprise. The original operating model has not changed. The Internet is only a tool in this process. The user has arrived at a channel. There is no essential difference between this channel and users through flyers and posters.

In the end, our company may have the opposite effect through the transformation of the so-called "Internet +": it will destroy the original profit system and membership system, which is a fatal blow to many small and weak enterprises. Therefore, such cases as above and our shopping malls, supermarkets, industrial enterprises, etc., all belong to the use of the Internet, not the Internet.

Now let's summarize this concept. + Internet refers to the growth of sales volume and even the growth of users through the channels and platforms of the Internet under the condition that the original operating mode remains unchanged. In this process, the Internet plays only the role of tools.

A period of time ago, a platform named Taiyuan Coal Trading Center, through the new model of Internet + and O2O, achieved a trading volume of 690 billion in a short period of time. This score should exceed that of Jingdong in China, only Alibaba. Become the second largest Internet platform in China's Internet + mode. However, we found that the 690 billion that the Taiyuan Coal Trading Center said is indeed false, but the so-called online transaction is only a process of “network signing”. The original transaction and transportation process have not changed in essence. Therefore, this 690 billion can only be said to be the shallow use of the Internet + the Internet, not the transformation and upgrading of the Internet.

Let me talk about the essence of "Internet +"
We know that the use of Internet tools and channels is purely + Internet, not Internet+. In the end, what is Internet+? In my opinion, the real core of Internet+ is the transformation of corporate thinking patterns, rather than the use of various tools. Of course, tools are as essential as the soil for growing flowers. In general, Internet+ has several very obvious features. Let us give you an example.

The change of user relationship: In the past, the relationship between enterprises and consumers is that enterprises provide products and services, and consumers pay for purchases. Under this model, the interaction between consumers and enterprises only stays in the transaction itself. The data that enterprises can master only the amount of business. And the basic composition of the consumer. Today, some companies use the use of the Internet platform to change their thinking and turn people from consumers into consumers + participants. Typical cases such as LeTV, LeTV are not produced by LeTV, but by LeTV engineers and LeTV users. In this process, consumers continue to provide suggestions and needs through various new media channels, invisible. China has also become the product manager of this TV, and LeTV as a capital predator, just to realize the needs of consumers. After the final TV came out, the participants also became consumers, and the TV was fully involved in the follow-up improvement and upgrade process. Similar cases include Xiaomi Company, Haidilao and so on.

The change of corporate profit model: the profit of the enterprise through the sale of goods or services is the inherent profit model of the traditional enterprise, but under the Internet + mode, the products or services of the enterprise can be unprofitable or even lose money, and through other growth services and users. Toll. A property company in Shenzhen is trying to change the feat of collecting property fees, and in turn through the owner's other needs (home O2O service, express delivery, water and electricity fee payment, decoration and decoration) to carry out innovative charging mode, and join hands The Internet enterprise has opened a community Internet service center, which allows users to solve the problem in the community through the services realized outside the community.

Human resource structure: Most traditional enterprises adopt pyramid or tree-like enterprise management mode. Generally, large enterprises have as many as 6-10 layers of grading, internal communication and operational efficiency are low, especially involving cross-departmental cooperation, resulting in many enterprises. Need to use the external partial package to achieve some of the needs that you can handle. Under the Internet+ model, some traditional enterprises began to learn Internet enterprises to carry out human resource reform. The company is divided into three levels: CEO-Director---employee. Under the flat reform, using various Internet CRM and OA tools can be done with less effort.

Cross-border integration and open mind: The reason why Internet+ has a plus sign means that our company has changed its thinking through the Internet, and properly used some Internet tools and platforms to make enterprises available to society and other enterprises and even individuals. Docking. Just like our Weibo and WeChat API interfaces, what services companies need to be able to access them at any time, rather than starting their own hard work from scratch. Take Beijing's street food and beverage enterprises as an example. Some catering companies may have more ways to let more taxis and car drivers eat, and to push the advertisements and cooperate with those who have resources in the taxi field. But paying and returning are not necessarily cost-effective. The Malan Ramen Company and Didi have reached a strategic cooperation. Didi's car master can eat cheap and reliable pasta in Malan Ramen. In the process, Malan Ramen's approach is a typical cross-border integration and open mindset under the Internet. The ramen noodle restaurant is still the ramen noodle restaurant, with almost no cost, plus the big platform of Didi. In this process, not only does its own brand and user volume bring about certain growth, but also brings practical services to the company, and the companies in the relevant industry chain will benefit from it.

Now let's summarize the concept of Internet +: Internet + is a new economic model in which the business model and user relationship change through the change of thinking and mentality on the basis of + Internet.

Therefore, the Internet transformation of Chinese enterprises must first have + Internet, but only Internet +.

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