Flooring industry captures personalized market

The flooring industry has been developing in China for nearly 30 years, but there are still many problems in the industry. The homogenization of the flooring industry is a very serious problem. The floor companies need to strengthen brand innovation if they want to promote their own development. Strengthen and make further structural adjustments.

The demand for innovation is eagerly awaited. It is not difficult to find in the market that many of the previous brands have to meet the needs of Chinese consumers. It's not the same now. It all stems from the progress of the brand from the back, and even constantly changes the rules of the game to constantly refresh miracles. Constantly pursuing product innovation, marketing model reform, and service system improvement, the flooring industry continues to make breakthroughs in the entire market.

Urbanization construction rises floor companies need to seize business opportunities China’s urbanization is happening so fast. After more than 30 years of hard work, China’s urbanization level has reached more than 50%, but the overall urbanization level and the western developed countries are still relatively large. gap. This is precisely a good opportunity for the development of flooring brands. Urbanization of the majority of rural areas bears the brunt of the urbanization of housing. What they need is a highly cost-effective brand. This is where the opportunities for flooring brands lie. Rural urbanization requires most of the cost of products that cannot be too high, and the quality is reliable. Good service, these elements are often the strengths of innovative brands.

Because of this, at the same time, it can also promote the development of some youth entrepreneurs with less return on investment in the floor, which can further promote the economic construction and development of urbanization. Therefore, I believe that floor brands should seize the opportunity of urbanization and establish a good reputation and reputation.

The rise of the personalized market, the flooring companies need to adapt to the market With the rise of the consumer groups after the 80s and 90s, they see the flooring products as more opportunities for self-worth, and begin to integrate more personal elements into the floor decoration. This brings more opportunities for the DIY market.

Although the floor market was affected by housing control measures, it still maintained a growth trend. It was only a young industry, and it grew during the rapid development of previous years. The slightly lower growth felt that the market was affected.

With the increasingly rationalization of real estate development, whether in the real estate or flooring industry, there will be a great opportunity for revenge-based growth in the next few years. All this depends on how the flooring industry develops and how to achieve it. With the expansion of its own brand and the development of its channels, only the floor brands that find opportunities for counter-trends can gain greater market share in the future market retaliatory growth opportunities and thus win the leading opportunity for winning.