China's integrated ceiling industry trends

In the Internet age, for integrated ceiling companies, business opportunities are diversified and marketing methods are diversified. Many integrated ceiling companies hope to pursue further development in this diversified era. However, business opportunities need to integrate the eyes of the parents of the ceiling companies and their powerful execution capabilities. In the era of far-reaching, how do integrated ceiling companies seek further development.

Crossroads, to go or to the right?

Compared to more than ten years ago, the category of integrated ceiling products is now more complete, the funding method is more expensive, and the sales channels are more diversified. So, the trouble comes. Everyone is trying to maintain the channels of traditional distributors, but who does not want to share more? As a result, Taobao Tmall, home improvement companies, designers, O2O, micro-stores, building materials alliances, crowdfunding, and all the channels that you might not think of should be extended to try.

Left and right, surfers or divers?

In the bottomless integrated ceiling ocean, integrated ceiling companies in the end is to do surfers or divers? At the top of the tidal wave, the surfers must adapt to the wave's ups and downs, the shift of direction, and make immediate adjustments. However, the most important thing for diving is to maintain the depth and do not need to worry too much about what is happening on the sea, but to deal with the laws of the ancient sea. In contrast, what is most embarrassing is the "third person" - probably the most anxiety in this era.

"2010-2015 integrated ceiling market development prospects and supply and demand analysis and forecast report" shows the ceiling market is not good, many small and medium-sized integrated ceiling entrepreneurs is the middle of the third person. They did not make a diver's turtle **, but it is difficult to have the surfers' comfortable and casual. The third kind of people has both the surfers and the divers's troubles but does not enjoy them. One of the greatest sources of anxiety in this era is the swaying between surfers and divers. They are in the shallowest part of the waves, driven by waves, but they are neither chasing the waves nor diving into the sea. In the end it became a person who was stunned by the waves.

In the wave of the times, the third type of people tend to be uneasy and indifferent, lacking the courage to struggle upwards or to immerse themselves downwards. They both hope that the new exhibition hall, can enhance the brand image, but also intend to retreat to the office building, or simply in the online store or micro-store marketing. Not at the top, nor at the bottom, more choices have given them more torment and uncertainty.

Dostoevsky once said: "I'm only afraid of one thing: I'm afraid I can't afford the pain I've suffered." This is the root cause of pain for integrated ceiling companies.