In modern society, technology is the core, intelligence is the trend, and the convenience and intelligence of the family has become mainstream. Intelligent products abound, intelligent buildings, intelligent transportation, smart homes... In the intelligent environment, the door locks for theft prevention also have practical innovations, and the emergence of smart locks allows people to recognize locks. Knowing that the lock habit has changed.
Although China's living environment is a large-scale community system, security monitoring, security access, gates and other security equipment have been deployed in almost all districts. At the same time, security in and out of the security control, but the actual situation, in addition to very high-end residential registration is more stringent, most The community is full of people, and the monitoring is only for the aftermath. So at home, more than 80% of home security guarantees rely on a security door to fill their own security. For safety reasons, the state has eliminated the cat's eye configuration on the security door standard, but in the future, the country still insists on the security of the door lock and the cat's eye on the security door. The standard of the smart door may actually come into being.
Lock is the first line of defense for home security compared to home cameras. The sturdy anti-theft door locks in the eyes of ordinary families are all in the eyes of professional "thieves". The technology is unlocked, violently unlocked, and the cat's eyes are unlocked. There is always a door for your family. Smart locks are smarter locks for user identification, security, management, and alarm performance. As a high-frequency product, smart locks are not an innovation in smart home security, but a product that pokes users' sticky points. In addition, the smart lock has been transformed from a single product into a systemic product, and the scenes of the smart home security supporting equipment are linked, and the home security is more stereoscopic through intelligent linkage. The sturdy smart lock is installed on the door of the house, which is really intimate protection.
In the barbaric era, competition is competition, and it is a dead end against the trend!
From the commercial field to the home field, the history of smart locks applied to the family field is only two or three years. In this short period of time, a large number of smart lock brands are coveted and rushing into the air. .
Although the smart lock has now entered the competition of thousands and even 100 yuan, in the beginning of the chaotic chaos of the market brand, the low-cost smart lock products have begun to fish in the water, but the real demand of the people is safety and peace of mind, after-sales, quality It is closely related to the brand, especially in the era of brutal market growth, who can grasp the quality control rate and offline after-sales service, who can occupy the peak of the future.
Of course, the grounding gas is grounded, and the smart lock leading brand pays attention to the needs of consumers. At the same time, brand packaging and publicity are not falling. The signing of Liu Tao, Wu Xiubo, Li Chen, Jiang Xin and other big stars also helps many high-quality Smart lock brand meets more consumers. The star's platform allows the smart lock industry to compete with other big industries and become a post-meal talk in the Internet world.
The black horse that rescues the family security dilemma, breaks through the first tens of billions of market categories of smart homes!
At the beginning of the rise of the concept of “smart home securityâ€, many companies still follow the traditional family security thinking in their attempts. From the perspective of smart cameras and intelligent security alarms, the layout of the home entrance is not satisfactory, although the family The sales of smart cameras are not bad, but they have not shown an explosive trend. The pain points of users who cut them in are not deep enough. The entire smart home security business has not achieved breakthroughs.
Smart locks are now the most prominent role in the smart home security category. This black horse is not born, but is thick and thin. From electronic locks to fingerprint locks, from fingerprint locks to smart locks, from smart locks to cloud locks, with the advancement of MEMS and computers, the face of mechanical locks has changed dramatically.
In particular, from the recent 618 online sales data analysis, the sales growth of the smart lock market several times has been obvious to all, from the unremarkable small single product to the first sales of intelligent hardware products, it only took two years. Even for the industry, the future potential of smart locks is staggering.
Because locks give too much security, so when people mention locks, they think of security, but for intelligent locks, the convenience provided by them is another highlight. As smart locks enter the cloud era, The AI ​​brain is implanted, and the user's intelligent management and convenient home access are increasingly sought after. Suddenly, the summer wind comes, the thousands of households are intelligently opened, and the smart locks will preempt the car and Go, and the AI ​​will be home to more than 80% of the households in China, becoming an indispensable "home appliance" for the family.
In the eyes of smart home industry, the Internet electronic lock after the cloud upgrade can be called smart lock, and the smart lock with only local function can only be called electronic lock, but in the hardware industry, after "touching the net" The smart lock should be called cloud lock. From remote APP control to AI learning and recognition, there are still many opportunities for IoT era smart locks to iterate. The smart lock connected by the cloud will upgrade the situation of the traditional security category linkage, and the smart lock scene linkage experience has been highly recognized and sought after by consumers.
Smart home's first landing "landing field" where to find a new round of smart lock opportunity?
In the first half of the year, the smart lock industry was too busy to stage various crowdfunding and new product wars. In fact, for consumers and integrators, more intense competition and the rise of the market can make it easier to see the brand itself. In the second half of last year's SSHT Shanghai exhibition, many smart home enterprises have been "locked", we have already noticed the giants participating in the smart lock competition. After only half a year, I was very emotional. Ginger is still old and spicy. 2017 is really the year of the wind. In the second half of this year, the trend of the smart lock industry will only be more choppy, and smart locks will “land†in the field of home security, but also need to show muscles in the “home†of smart home.
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