Comprehensive analysis: the profitability of door and window hardware companies

With rising prices of raw materials, upgrading of industry standards, high labor costs, and increasingly mature consumers, companies in the home building industry are at a common intersection, the era of profiteering will end, and the era of meager profits will come. At the same time when profits are declining, how to continue to expand the scale of enterprises, increase sales share, and build brand influence are the primary problems that plague door and window companies.

Gradually occupying the third and fourth-tier market prices are increasingly transparent, and the profits of agents are becoming increasingly thin. Every time the "May 1st" and "11th" promotion periods are reached, the unprecedentedly fierce "price war" is dazzling. However, many window and door dealers told reporters that although the list is not a lot, the profit rate is not high. As a result, senior industry analysts in the industry have analyzed that the vacancies in the tertiary and tertiary markets are still very large. This is also the main direction for many companies to seize market share in the future.

Establish a sound marketing channel China's home building materials industry started late, marketing practices are relatively immature, but this does not affect their great strides to grow, especially in building materials such as doors and windows, cabinets and other special products, but also need to have a benign marketing channels as a support.

In addition to stores, self-operated stores, franchise agents, and other forms of doing experience, network marketing and other forms also allow building materials business to dig gold. Today, the battlefield has been transferred to Weibo. The chairman of the board surfs the web every day. The idea of ​​microblog delivery is also emerging. According to reports, such online orders account for a relatively small proportion of the total turnover, and customers who can also obtain off-site consultations have been seen by many businesses as marketing outlets such as physical stores and storefronts.

Take the road of differentiated brands. China is a big producer of construction windows and doors, but it is still in the stage of uneconomical development. The proportion of self-owned brands is low, most of the products are on the low-end route, the profit of single products is very low, and wood The various types of integrated costs such as labor and labor are on the rise, resulting in the general marginalization of companies. Many of these agents said that abandoning labor-intensive development ideas that rely solely on cost advantages, taking the road of differentiated brands will be the key to the company's future increase in profitability.