In 2011, in the face of many uncertainties in the market, custom furniture companies must be prepared to face more difficulties, take active measures to resolve the problems encountered in development, and keep up with the rapid development of the industry. Affected by many unfavorable factors in 2010, the customized furniture industry faced many difficulties in 2011. How to survive the crisis in a crisis situation? People in the industry should firmly believe that the customized furniture industry is undoubtedly "the future is bright."
In 2010, the state imposed strict regulation on the real estate market, and this regulation seems to continue in 2011. In the past year, the prices of raw materials for construction materials have risen rapidly. The 15% -30% increase is not something that companies can digest at a glance. It is foreseeable that many companies will also be troubled by rising costs. Coupled with the impact of rising labor costs and bank interest rate hike policies, some companies have had negative views on the development of the industry. "The market is too cold, the industry is difficult" is a summary of the entire furniture industry, including the custom furniture industry, by some companies. At present, the overall development prospect is still good, because although the market encounters some indifference, the custom industry still has huge potential. And customized furniture will be the mainstream of furniture consumption in the future, they are optimistic about the market in 2011 and the future.
At present, the overall development level of the custom furniture industry includes many small and medium-sized enterprises in the industry, messy brands, uneven product quality, and low industry concentration. Companies with poor product and service quality have negatively affected the reputation and development of the entire industry. Custom furniture companies should make every effort to improve the overall level of the industry, actively use new product production technologies and processes, and increase the added value of products. In this way, not only can we eliminate outdated production methods, reduce production costs, improve product quality, but also improve the competitiveness of enterprise products and increase enterprise benefits. This is undoubtedly an effective method for enterprises to cope with many adverse factors in 2011.
In addition, in the face of the new situation in 2011, customized furniture companies must innovate product sales models, make extensive use of the Internet, group-purchase websites, and group-purchase clubs to diversify product sales and brand promotion channels. If the current custom furniture companies still do not know anything about e-commerce, group purchases and other new product marketing models, or even disdain, it is equivalent to being out of touch with modern marketing. It is understood that Qumei Furniture and Ximengbao Furniture have already used e-commerce and group buying, and have achieved very good sales performance. Qumei furniture even used the Internet forty days to create a 100 million "electronic marketing myth" that was widely spread.
Another crucial point is environmental protection and low carbon. Customized furniture such as whole wardrobes, one of the major advantages over carpentry and finished furniture is health and environmental protection. Therefore, if customized furniture companies want to improve product competitiveness and better face the difficulties of 2011, they must focus on product health and environmental protection. The concept of low carbon can already be applied to all aspects of production, transportation and sales of enterprises, and enterprises should also pay attention to it. Concepts such as environmental protection and low carbon are not only popular concepts for the development of the whole society, but also a reference for consumers when purchasing products.
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