Stone development is changing with each passing day, helping the new leap
In recent years, the development of China's stone industry can be described as changing with each passing day. In the eastern coastal areas, a large number of stone enterprises can compete with the international industry, regardless of the stone product processing technology, production scale, product quality, technical level and stone equipment design and manufacturing. While the stone industry is constantly developing, the stone resources are also constantly decreasing, and the stone is more expensive. The huge stone resources in Tongshan have attracted countless stone industry. Their ultra-thin board, large-size wool board, light board, etc. are not only sold in the domestic and overseas markets, but also the stone products such as specification plates, slate, cultural stone and composite board have entered the large supermarkets in the United States. Relying on huge ore resources, the smooth development of the stone industry is inevitable.
Undoubtedly, the splendour of the stone industry in recent years has been created by virtue of resource advantages and entrepreneurial spirit. With the increase of resources in the world and the development of more excellent varieties of stone resources, new development opportunities are once again in front of the stone enterprises. If you want to make the stone industry bigger and stronger, and make the most valuable use of these ore resources, you must abandon the old concept, implement industrial upgrading, introduce scientific management mechanism and improve the technology and equipment of the predecessors, and build a modern stone to make the stone The road is wider.
Abandon the backward traditional stone industry and build a modern stone industry
Although it is important to change the backward management methods, update the backward processing equipment, and improve the technological level of the process, under the same premise, it is faced with the abandonment of the backward, workshop-style traditional stone industry, the task of building a modern stone industry, and the transformation and renewal of concepts More important. Zou Chuansheng, president of China Stone Industry Association, once repeatedly exaggerated in the development forum of stone industry clusters in Xinjiang and other places: facing the new situation, the development of China's stone industry must clarify new guiding ideas, that is, to fully implement the scientific development concept and strive to build modern Stone industry.
The modern stone industry should be mechanized and intelligent in mining and stone processing. The standardization, standardization and functionalization of stone products, scientific management of enterprises, standardized industrial management, environmentally friendly and resource-saving internationalized stone Quality materials and products plus industry. When studying the development of stone industry clusters in Guangdong, Fujian, Shandong and other places, do not follow the imitation and catch up, but should implement the transcendence strategy, which should be adapted to the requirements of China's stone industry to build a resource-saving and environment-friendly society. Adhere to scientific development and implement industrial upgrading.
Stone enterprise market expansion: innovative services
In order to meet the wishes of consumers, many stone merchants have begun to make innovations, whether it is on the display or on the supporting services, to improve the retail share. Up to now, the stone marketing has changed a lot. The merchants have worked hard in designing and displaying, and they are diligent and considerate in service, so that consumers can get the service of “honorableâ€. They are learning to dump themselves, start to understand what consumers need, start to study consumption habits and consumer attitudes, and begin to solve setbacks for consumers. They also come to the door to provide services, understand the situation and maintain guidance.
According to industry sources, the service is much better now. I just wanted to come over and look at the products, but I was touched by the truth-seeking service of the shopping guide. Sometimes the transaction was successful, and I also handed in several friends in the stone industry. Sometimes buying a product is to buy a service. If you feel good, you can buy it. The actual demand for the product is not so high. Guan Jian is able to get the enthusiasm and respect of the other party when you buy it. When you use it, someone cares and the problem can be solved quickly. . Through the hearts of consumers, more care and more love, professional services can have a real return. Stone sales are no longer the cold shopping store in the past. It should be rich in stone culture, with real-life display application effects, professional guidance shopping and sincere service stand, so that the stone industry can develop healthily.
Throughout the major stone market, it is found that big brand enterprises are more confrontational about service, courteous to others, and solve the real decoration troubles from the perspective of the guests, but most small brands can not achieve such effects, product quality and display applications. Not so satisfying, the service position can not keep up, the ratio of the two will affect the effect of the transaction. As a highly competitive stone marketing, we have made more efforts in governance and marketing, product quality is guaranteed, service quality is promoted, and market competition is a good advantage. Only paying attention to product quality without paying attention to service, or paying attention to the quality of service products can not keep up. These will hinder the healthy development of the company. Only by making the product quality good, the brand image is established, and the marketing service can keep up with it. The hottest service marketing nowadays is group buying. It is a group buying flow that integrates joy, shopping, eating, swimming and playing. It embodies the consumer's innovative consumption and living habits. At present, a lot of enterprises are implementing, the effect is good, it is recommended that enterprises in the manipulation mode more independent and more benefits is the final winner, the quality of stone is a hub, but stone enterprises should also face up to the service power. .
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