Low-E glass goes to the low-end market

One of the publicity materials for a new real estate near CBD in Beijing has two major features on the advertising list. One is “no reason to check out” and the other is “three major gifts for house purchase”. A lot of information can be read from this simple advertisement form. The core information is that the house is not as good as it used to be, and developers attract buyers with ways such as letting interest and details.

This beautifully printed advertisement form has impressively captured five attractive selling points. Apart from the conventional advantages of geographical location, transportation, and property, there is also a specific mention of “exterior stone, Tiles, broken aluminum alloy hollow Low-E glass, floor heating." Seeing hollow hollow Low-E glass as one of the selling points of high-end real estate, not only let people feel the atmosphere of the era, but also let people in the industrial sector feel the progress of the industry and make contributions to social energy-saving emission reduction.

The concept of hollow glass has been on the domestic market for a long time, and the appearance of Low-E glass has been around for 10 years. Although these products have good performances such as energy saving, heat preservation and sound insulation, which significantly improve living conditions, these good products are more often used in public buildings and high-end buildings. Most of the civil buildings are still less visible today. Glass, not to mention Low-E glass, many consumers still think that insulating glass is a simple combination of two pieces of glass. There are two main reasons for the aristocratic problems of insulating glass and Low-E glass. First, the development of the domestic real estate market is excessively fast. Many real estate developers have no interest in details such as doors and windows and glass performance. The second is the doors and windows enterprises and glass processing companies. Market perspective is too "only on", the eyes more attention to high-end real estate and ignore the promotion of the civil construction market.

Fortunately, the process of shifting from aristocratization to civilianism is beginning. With the gradual progress of the domestic real estate industry into the conventional development track, developers and buyers have begun to pay attention to the quality of the properties and details of their products. In addition, after more than 10 years of marketing, the performance of insulating glass and Low-E glass has been recognized and accepted by the market. Advanced enterprises represented by Shanghai Yaopi are increasing their efforts to enter the civilian market. The spring of Low-E glass has arrived.

If the real estate flyers can then specifically describe the advantages of Hollow Low-E glass, it is more conducive to market understanding of the benefits of this product.