Shandong Construction Machinery Factory has grown from a collective enterprise that produces small agricultural machinery to a state-owned large-scale enterprise today. It ranks among the top ranks of loaders in the country. In addition to the spirit of courage to be innovative, Shandong Engineering Machinery Factory is fully implementing its brand strategy. Success.
1. Market-oriented creation of famous brand After the Tenth Plenary Session, Comrade Wang Guocai, who took office immediately, saw a vast loader market. At that time, Shandong Engineering Machinery Plant had successfully prototyped the 25-type loader. To this end, the leadership team of Shandong Construction Machinery Factory has determined that taking companies to rely on product innovation and innovation rely on science and technology rely on talent to create a famous brand. They focused on the most advanced Western technologies of enterprises, and on the other hand set up a loader intelligence research room, forming a multi-level and multi-channel scientific and technological development system, so that the products maintain a strong competitiveness in the market.
In order to ensure the leading position in production technology and equipment, they have introduced welding robot large-scale bending machines and other internationally advanced cutting equipment from abroad for more than ten years, and built a large-scale combined machining center and overall paint for loaders. Flow production line.
In order to ensure the leadership of personnel training, Shandong Engineering Machinery Factory has established a new set of human resources management system, and they have adopted a number of college students in the form of inviting them to go out and running their own universities.
Shandong Engineering Machinery Factory implements a famous brand strategy Wang Guojun's lack of technical strength. He has hired engineers from the Tianjin Institute of Engineering Machinery to help companies make technological innovations.
425 machine performance reached the advanced level in foreign countries, ended the Shandong Engineering Machinery Factory has no history of high-quality products, when the post-man loader brand-name products manufacturers ranks.
2. With the success of scientific and technological innovation and quality management, and the management and protection of brand names as the successful implementation of the well-known brand strategy project, Shandong Construction Machinery Factory has formulated ten action plans. That is to say, the leading production technology leading equipment and equipment leading and personnel training leading is to focus on management and marketing; the core is to improve the quality of products is a top priority in order to ensure that technology development takes the lead They focus on management and marketing as the focus of their work. They have implemented a full-scale performance management system and lean production methods in their enterprises. They have established nearly 30 marketing centers and spare parts supply centers nationwide and overseas, and have perfected the eight-person agency system.
The core is to improve quality management. The core of the brand name is quality. In order to ensure the quality of products, ShanGong took the lead in 1997 to pass the quality system certification in the same industry. The products have been awarded the title of Shandong Province Famous Brand and Product Quality Award of China Machinery Industry.
In order to promote and consolidate the brand name in order to expand the recognition of the market and society, and to promote and consolidate the brand status of Shangong, Shandong Construction Machinery Factory lost no time in introducing the 015 Project and the 3 Strategy, and formed a customer satisfaction. Minimum working standards Develop a good atmosphere for production, operation and management.
Before and after-sales service, enterprises should establish a perfect standard after-sales service and information feedback network, so that the quality of service for the international advanced level.
All of the above factors cause the quality and reliability of general-purpose construction machinery products to fail to meet the special environment requirements of the plateau, and they need to be greatly improved. The main reason for the gap is that foreign construction machinery products firstly have a relatively high level of basic quality of parts and components, and can continue to improve the product reliability and environmental technology through continuous market competition. At the same time, the extensive application of various types of complete sets of equipment has brought environmental technology and equipment quality as a priority. Therefore, it can develop into such a mature technology today. Judging from the current situation in China, due to the low basic quality of general-purpose construction machinery, the basic quality of parts and main engines under bad conditions cannot be guaranteed, and the after-sales service mechanism in the plateau is difficult to establish. Lack of large-scale plateau key project projects and feedback from the production research market are out of step, and it appears that the progress is slow and it cannot form supporting capabilities and industrial advantages. The incoordination of product and industrial structure makes user requirements and product technological progress far away. The gap between the development of the eastern and western regions also makes product manufacturers more eager to fight for hot markets and lack of interest in environmental technology. So far, thousands of manufacturers of construction machinery in our country have not yet launched a product quality commitment under the conditions of altitude.
Energy base construction
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