The people in the home industry think that it is the "Copper Nine Iron Ten". It is easy to see that the wintering sentiment of the home furnishing industry has gradually become serious as the market declines. Furniture, home furnishings, and stores have all learned not to confine themselves to the original one-and-a-half acre. An industry source said on Weibo: Don't put eggs in the same basket. This business philosophy has long been a guiding ideology for many brands of home companies, especially this year, the reporter observed that cross-border alliances, upstream and downstream alliances, media and companies have gradually become a trend, which is not just for the sake of interests The formed collective is more to seek a sustainable and diversified development direction in the off-season market. Facts have proved that the diversified development of such channels and modes is a necessary means for home companies to expand their own cakes and to look for ways to break through.
There has been a variety of alliances between companies and corporate alliances are commonplace, and now the media's accession makes the industry alliance more innovative and stable. The media plays an oversight role in the industry. Companies that use this supervision to gain better reputation for themselves will undoubtedly add credibility to the alliance itself.
Recently, a certain newspaper held a cross-border joint exhibition of branded house prices and home stores, through resource-linked approach, allowing real estate companies and home companies to cross-border marketing, looking for business opportunities. Not long ago, Sohu Home Furnishing and Ling Xiuhui together jointly launched a joint initiative of seven companies to abandon the "permanent" text message harassment, calling for consumers to provide a green access to decoration information platform. Wang Dongyu, project leader of Lingxiu Huigu, said that this is a brand-new attempt by the enterprise's cross-border alliance. “The participation of the media has made this platform even more highly, becoming an iron triangle, and the media has played an image of a charity guard.â€
In addition, the off-site purchases and group purchases initiated by corporate joint media have also become more frequent. This cooperation approach is closer to the owner group. Taking home improvement companies as an example, in the first half of the year, there were large and small gatherings and gatherings on the weekends. Among them, the gathering and collection activities jointly established with the media exceeded the scale of 1,000 people. Not only has the home improvement company and the building materials business connected more closely, it has also caused a diversion of the consumer market.
The frequent interaction between the media and home companies has become a bright spot in the off-season home market this year.
The diversification of channel development channels as the king's thinking has been prevalent in the industry for a long time. In today's differentiated development of consumption patterns and consumer groups, the diversification of channels is particularly necessary.
The first is that independent stores are favored. In the furniture industry, it seems that a brand company has established an independent store as a tradition. Meikemeijia, Qumei Furniture, and ultra-comfort are all precedents for successful operation of independent stores. The most recent one is that Baiqiang Furniture opened a hundred international home shopping mall with a business area of ​​20,000 square meters in Dazhongsi at the end of September. From scale to quantity, independent shops of furniture companies become more and more mature commercial channels.
In the home improvement industry, in-depth cooperation with material suppliers and the need for home improvement displays, the opening of independent experience stores is also very enthusiastic. Within a few years, the brand's home improvement company's independent stores spread all over Beijing. It is the establishment of this channel that allows furniture companies and home improvement companies to become more and more dependent on the channel of the store, to prepare for the transformation of the business model.
Second, e-commerce platforms are sought after. With the booming of online trading platforms such as Taobao and Fanke, and the launch of the e-commerce platform created by internet media, home-based companies have taken an important step on this new channel. Some well-known home furnishing brands are often two-pronged for both independent stores and e-commerce. They place eggs in various possible channels, preventing risks and losing any new possibilities.
Take Kebao as an example. Since its independence, the Kebao brand has been able to explore the e-commerce industry. According to Lin Zhouyong, general manager of the Kebao brand division, Cobb has settled in Taobao Mall for more than six months and its sales have reached over RMB 30 million. The consumption potential of a market is huge. In addition, the nearby Kebao experience hall will also be opened next to the IKEA North Fourth Ring.
The impact of the property market policy has made the home market committed to opening up new channels and using channel diversification to ease the cost pressures. This trend will continue to deepen.
The industry chain will continue to penetrate deep into the home industry. Several times it has been discussed whether it is specialized or diversified. However, from this year’s perspective, “doing more†has become a development direction for the market.
The sluggish home market environment has allowed home companies to continuously search for new profit points. Working on the industry chain is the most common method. As a result, cabinet companies went to wardrobes, flooring companies extended to wooden doors, home improvement companies extended to furniture, furniture companies transitioned to home improvement, and Taowei enterprises started to produce cabinets.... For example, the unified home was originally started from wooden doors, and now it has developed into American. Furniture, staircases, cabinets, but also infiltrated the home improvement industry; Rui Jia home from the floor, through the wooden doors, wardrobes, etc.; nature floor this year announced the full start of diversified development, extended to wooden doors, wardrobes, wallpapers, cabinets and other fields .
The industry believes that the new product is based on the existing brand effect, to market to get twice the result with half the effort. At the same time, home companies are keen to work hard in the product chain and are a way to create integrated homes or homes.
In addition to the creation of product lines, cooperation in the upstream and downstream industry chains is also deepening. With the continuous expansion of the refined decoration market, many home building materials companies have also entered this new position. World-famous friends, nature, icons, living homes and other well-known flooring companies, as well as gold cabinets and other have been involved in fine decoration.
In the cooperation of the industry chain, there are always constant innovations in the industry. The cooperation between the home improvement company and the downstream has always been based on the integration of building materials products. However, the emergence of the industry's peak decoration furniture digital showroom has explained to the public that the home improvement company's integration of furniture products is not a difficult task. In the future, there will certainly be more forms of industrial chain integration.
There has been a variety of alliances between companies and corporate alliances are commonplace, and now the media's accession makes the industry alliance more innovative and stable. The media plays an oversight role in the industry. Companies that use this supervision to gain better reputation for themselves will undoubtedly add credibility to the alliance itself.
Recently, a certain newspaper held a cross-border joint exhibition of branded house prices and home stores, through resource-linked approach, allowing real estate companies and home companies to cross-border marketing, looking for business opportunities. Not long ago, Sohu Home Furnishing and Ling Xiuhui together jointly launched a joint initiative of seven companies to abandon the "permanent" text message harassment, calling for consumers to provide a green access to decoration information platform. Wang Dongyu, project leader of Lingxiu Huigu, said that this is a brand-new attempt by the enterprise's cross-border alliance. “The participation of the media has made this platform even more highly, becoming an iron triangle, and the media has played an image of a charity guard.â€
In addition, the off-site purchases and group purchases initiated by corporate joint media have also become more frequent. This cooperation approach is closer to the owner group. Taking home improvement companies as an example, in the first half of the year, there were large and small gatherings and gatherings on the weekends. Among them, the gathering and collection activities jointly established with the media exceeded the scale of 1,000 people. Not only has the home improvement company and the building materials business connected more closely, it has also caused a diversion of the consumer market.
The frequent interaction between the media and home companies has become a bright spot in the off-season home market this year.
The diversification of channel development channels as the king's thinking has been prevalent in the industry for a long time. In today's differentiated development of consumption patterns and consumer groups, the diversification of channels is particularly necessary.
The first is that independent stores are favored. In the furniture industry, it seems that a brand company has established an independent store as a tradition. Meikemeijia, Qumei Furniture, and ultra-comfort are all precedents for successful operation of independent stores. The most recent one is that Baiqiang Furniture opened a hundred international home shopping mall with a business area of ​​20,000 square meters in Dazhongsi at the end of September. From scale to quantity, independent shops of furniture companies become more and more mature commercial channels.
In the home improvement industry, in-depth cooperation with material suppliers and the need for home improvement displays, the opening of independent experience stores is also very enthusiastic. Within a few years, the brand's home improvement company's independent stores spread all over Beijing. It is the establishment of this channel that allows furniture companies and home improvement companies to become more and more dependent on the channel of the store, to prepare for the transformation of the business model.
Second, e-commerce platforms are sought after. With the booming of online trading platforms such as Taobao and Fanke, and the launch of the e-commerce platform created by internet media, home-based companies have taken an important step on this new channel. Some well-known home furnishing brands are often two-pronged for both independent stores and e-commerce. They place eggs in various possible channels, preventing risks and losing any new possibilities.
Take Kebao as an example. Since its independence, the Kebao brand has been able to explore the e-commerce industry. According to Lin Zhouyong, general manager of the Kebao brand division, Cobb has settled in Taobao Mall for more than six months and its sales have reached over RMB 30 million. The consumption potential of a market is huge. In addition, the nearby Kebao experience hall will also be opened next to the IKEA North Fourth Ring.
The impact of the property market policy has made the home market committed to opening up new channels and using channel diversification to ease the cost pressures. This trend will continue to deepen.
The industry chain will continue to penetrate deep into the home industry. Several times it has been discussed whether it is specialized or diversified. However, from this year’s perspective, “doing more†has become a development direction for the market.
The sluggish home market environment has allowed home companies to continuously search for new profit points. Working on the industry chain is the most common method. As a result, cabinet companies went to wardrobes, flooring companies extended to wooden doors, home improvement companies extended to furniture, furniture companies transitioned to home improvement, and Taowei enterprises started to produce cabinets.... For example, the unified home was originally started from wooden doors, and now it has developed into American. Furniture, staircases, cabinets, but also infiltrated the home improvement industry; Rui Jia home from the floor, through the wooden doors, wardrobes, etc.; nature floor this year announced the full start of diversified development, extended to wooden doors, wardrobes, wallpapers, cabinets and other fields .
The industry believes that the new product is based on the existing brand effect, to market to get twice the result with half the effort. At the same time, home companies are keen to work hard in the product chain and are a way to create integrated homes or homes.
In addition to the creation of product lines, cooperation in the upstream and downstream industry chains is also deepening. With the continuous expansion of the refined decoration market, many home building materials companies have also entered this new position. World-famous friends, nature, icons, living homes and other well-known flooring companies, as well as gold cabinets and other have been involved in fine decoration.
In the cooperation of the industry chain, there are always constant innovations in the industry. The cooperation between the home improvement company and the downstream has always been based on the integration of building materials products. However, the emergence of the industry's peak decoration furniture digital showroom has explained to the public that the home improvement company's integration of furniture products is not a difficult task. In the future, there will certainly be more forms of industrial chain integration.
Made of medical grade polypropylene, resistant to alcohols and other mild organic solvents.
Can provide sterilization, with lid, independent packaging.
Provide 10ml, 4.6ml, 3.5ml, 2.2ml, 1.6ml, 1.0ml, 1.2ml, 0.5ml, Deep-Well Plate and 96 Deep Well Plate.
It can be sealed with a Sealing Film or a silicone cover.
It complies with the international SBS automation standard and is compatible with the international standard DNA to provide equipment.
The magnetic tip comb, which is usually used along with deep well plate, can be divided into 96 magnetic tip comb and 8 Row magnetic tip comb. Both of the comb tips has different dimension to match the different size of the plate well.
96 Deep Well Plate 2 ml,2.2 ml Deep Well Plate,2ml 96 Well Plate,96 Square Well Plate,96 Deep Well Block
Yong Yue Medical Technology(Kunshan) Co.,Ltd , https://www.yypcrtube.com