Imported tiles hidden mystery

For consumers with an ever-increasing demand level, in recent years, the attractiveness of imported high-end tile brands has gradually increased.

According to a building materials market researcher in Dongguan City, “Imported tiles all have a brand history of more than a few decades. They have a high reputation both at home and abroad, and they are good at starting services to meet the needs of a specific consumer group. Demand, nowadays, the high-end market dominated by imported tile brands is continuously expanding.” For dealers who always pay attention to the market situation, how to make breakthroughs in the distribution of imported tile brands and achieve maximum benefits? Recently, the reporter Deep inside the industry, learned from the ceramic industry associations and industry veterans, and learned about some of the lesser-known ways of "distribution." From the "seller's market" to the "buyer's market," the dominant brand is better able to gain consumers' favor because of its good corporate image and high-quality product quality.

Imported tile sponsors international competitions to increase brand awareness. Most of the imported tile brands that the market is familiar with are obvious. However, although some imported brands entered earlier, they have not been well-consumed for a long time due to insufficient analysis and attention to market research. Approved by others; while others are able to excel in popularity and reputation through in-depth effective promotion strategies. For example, the Italian company DELCONCA tile, which has the world’s second-highest visibility, was introduced by Metic. Under the premise of high-end technical quality of tile products, it actively participates in international sports cultural events, sponsors public welfare activities, and wins the brand's wide popularity and reputation through active and effective publicity strategies.

Deep plowing can produce more, one customer can also be shared by the Union brand Imported tile distribution In addition to the brand's concern, we must also pay attention to the brand operation system in the domestic market. The operation of import tile brand is mainly based on brand introduction. The brand introduction of the general strength, relevant home industry system, and outstanding brand promotion and product sales strategy is more worthy of dealers. For example, in the ceramics industry, VILLAMEDIC (VILLAMEDICI) has a huge market appeal and a pioneering operation system. It and the introduction of a number of Italy's top furniture, lighting, bathroom and other brands of Medic home, with the domestic solid wood home brand "Windbird" investment in the establishment. The integration of the three major systems of Metic tile, Metic home and wind birds was praised by tile dealers.

Imported ceramic tile sponsors international competitions to increase brand awareness. Consumers demand furniture, bathrooms, tiles, wooden doors, stairs, and lighting. If the importer of the brand introduces the imported tile brand, it also has a variety of related home industries. For the tile dealers, they can share more relevant customer resources and have more advantages in adding furniture, home improvement and other consumers. A direct or potential target group of tile products. In addition, through the reciprocal bonds between households and industries, tile dealers can be included in the brand's own “big home” atmosphere, thereby winning a larger market with large-scale and comprehensive product categories. In addition, ceramic tile distribution as a part of the entire home system, can also enjoy the convenience of the brand introduction party in the home improvement design, ancillary services and many other aspects.

High-end customers also import tile distributors “to be new, to be low-priced”

In the market, dealers face the direct requirements of terminal consumers for new products and cost performance. Imported tile brands have obvious advantages in these two aspects. However, in the industry, imported tiles brands are often used to purchase goods and increase their sales. It is easy for the product models to lag behind the original manufacturers, erroneous prices, and high inventory pressure. And some of the introduction of imported brands, so that brand operators have become a real sense of the import tile brand branch. They communicate faster with the original manufacturers, and are more optimized with regard to product supply strategies. They can get new products from the original brand manufacturers for the first time, and the prices also maintain real-time synchronization. For example, the above mentioned VILLAMEDICI is equal to the branch of the Italian tile brand, but also does not require subordinate dealers to build their own inventory, eliminating inventory problems that dealers are worried about.

High-end products and high-end services are required. The relevant supporting services in the ceramic tile distribution process are of vital importance to dealers and consumers. The distributors import high-end tile brand products and need to match high-end positioning. Service to support. The quality of services provided by brand manufacturers and operators is directly related to the long-term development of distribution. After some domestic imported tile brand operators provided quality products, they also provided dealers with precision tile map training, photo-level 3D interior renderings, and indoor animation brought by Italian designers. This series of high-end services for consumers is rare in domestic tile service, and follow-up opening ceremony, new product promotion, brand promotion and other uninterrupted publicity planning services have obvious advantages in the industry.