The domestic home furnishing industry, together with professional furniture agents, set out to sort out brands and control huge profits.
At the Milan Furniture Fair, there is a more interesting thing besides the excitement and design. It is to see how this fashion, creativity, and life exhibition that attracts global attention has nothing to do with us.
On the 2014 Milan home design barometer, "Guangsha Times" found that the weather pointing to China was "cloudy to sunny". Various signs show that through the launch tower in Milan, international furniture brands have once again strengthened the radiation signal to the Chinese home market.
From "Probe Probe" to "Can't Wait" Imported Home Brands Accelerate Their Entry into China
Last week, during the 2014 Milan Furniture Fair and Milan Design Week reports, most of them were centered around "Chinese design stunning presentation", "Chinese company high-profile appearance" and so on. Domestic readers feel that "the far-flung ones have nothing to do with us." However, from the observation of Beijing Youth Daily "Guangsha Times", behind the faces of Chinese design, the purpose of the Chinese enterprises to stage the stage, and the future trends of the dazzling top furniture products in the main exhibition hall, are all It is closely related to the Chinese home furnishing industry and Chinese consumers.
"We need a new trusted partner and quickly straighten out the Chinese market." It has been tentatively entered into China, but has just released the contract with the original agent, an Italian brand leader who has not developed the store on a large scale revealed, "We will sign contracts with new agents, and Chinese consumers will soon see the latest products."
Unlike the above-mentioned brands that started a little later, the head of a French brand who is already stationed in Beijing's Home of Respect and COFCO Plaza and plans to expand to other cities in China said that they are very optimistic about China's second- and third-tier cities' imported household consumption capabilities. This statement has been responded to, and appeared repeatedly at the "China Home B2B-Italy 2014-2015" conference jointly sponsored by Beijing International Design Week and the Italian-Chinese Foundation, Juran Home and Beijing Furniture Industry Association. Cheerful laughter and thunderous applause. Among them, when it came to the fact that the home will bring more imported brands to expand stores in other cities, many heads of international brands attending the meeting expressed their expectation. When they heard that Wang Linpeng, the president of the home, revealed that the "international home life" in Chaoyang District, Beijing The "Expo Center" project has just been approved, and their excitement will be overwhelming when they will "build an international home culture trend that will never end in the future."
Unfamiliar, understandable and affordable
Chinese consumers have opened their eyes
And the above situation just echoes. Consumers far away in China seem to gradually enter a new state. They love life more and have prepared for the arrival of more international household products.
A few people were asked casually on the streets of Beijing. Nine out of ten knew Hermes, Louis Vuitton, Armani, Burberry. They were close to Yintai, Xinguangtiandi, Lane Crawford and other tidal areas. British princesses like Mulberry Muberry, Spanish Loewe and other niche design brands are like a few treasures. Whether you buy it or not, whether you buy it in a specialty store, or buy it in an outlet, or buy it abroad, these fashion brands seem to come to people's lives.
Although compared with the fashion industry, the improvement of home aesthetics and consumption is slower, but nowadays, Chinese people are becoming more and more familiar with international brand home products. This point can be seen from the expressions and behaviors of Chinese audiences at international exhibitions. They have changed from "watching carefully" to "reading easily."
ã€look forward to】
Don't worry, these furniture will arrive immediately
Milan Furniture Fair is a "barometer" of global home fashion design. In 2014, it was "cloudy to sunny" that pointed to the Chinese market. The appearance of Chinese design may blow away the dark clouds caused by plagiarism, and a batch of the latest and best home products will soon come to the side. Many foreign brands said that during September and October 2014, the first batch of new products will reach the Chinese market. This rhythm is faster than anywhere else.
From the many brands, "Guangsha Times" selects the basic reliable ones that can come to the eyes of Chinese consumers, and look at the trend of home furnishing in 2014.
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