Is the marble tile crisis coming?

The fact that the marble tiles give the ceramic industry its vitality and vitality is a fact that the US imperialists can't blacken. In the industry environmental pressure, the property market impotence, building materials market is increasingly difficult to do now, the emergence of marble tiles and the terminal is simply a new breakthrough ceramic enterprises, new vitality. Some people have planted trees, and the profits of full-glazed glaze are getting thinner. When the industry is not green, it is not on marble tiles.

To ask the current ceramic industry, the most popular products, I think you will give a pair of ** A: Of course, the marble tile is the most fire! Well, you're right!

Yes, after the Tao Expo in 2014, the ceramic industry suddenly had to play dozens of new brands of marble tiles by playing magic. This year's Tao Bohui will surely spring up even more without rain.

This type of marble tile is big, is it good, or is it good, or is it very good? I think it's mixed. Mr. Li Zhilin, the father of marble tiles, once said, "Welcome the peers to make this category bigger," but nowadays, single-class marble tile brands come out several, and all levels of tile brands are rushing on marble tiles. I believe that for Jane. There will also be some concern: Jian Yi opened up a new category of industries, new markets, and the New World. When an instant tree hits the ground, who will maintain the order of the forest?

Is the marble tile crisis coming?

The fact that the marble tiles give the ceramic industry its vitality and vitality is a fact that the US imperialists can't blacken. In the industry environmental pressure, the property market impotence, building materials market is increasingly difficult to do now, the emergence of marble tiles and the terminal is simply a new breakthrough ceramic enterprises, new vitality. Some people have planted trees. When the profit of full-glazed glazing is getting thinner and thinner, and the industry is not getting green, they are not on the marble tiles and do not play with the concept of marble. It is too high and too slow to live.

Everyone is on the marble tile, all play this concept! Then the question has come, this “everyone” is only referring to the Foshan Tao Enterprise brand group for the time being, followed by an area of ​​foreign production where the sense of smell is a little cold will also be heard. "Marble Tile Storm" will sweep across the country's ceramic producing areas.

Then, the bigger problem comes! Let's start with “warming the old and knowing the new”!

The ceramics industry in 2014 and 2012 look very similar. In 2012, the entire glaze storm swept across the country's ceramic producing areas. From the side, as a glaze supplier, Karobia sold over 10,000 tons of glazes for glazed tile manufacturers. The glazing of Wandao was also sold to 78,000 tons. It can be imagined how high the price of full-glazed tiles was and how profitable it was.

In just two years, the glazed glaze made in China has dropped to 3,000 yuan or even 2,000 yuan per ton. The glazed tile manufacturers and their dealers have complained that the profit margin is absolutely not pretentious, and the sweetness has already faded a lot. For only 2 years, the hot market for glazed glaze is so short! The bricks are gratified!

The old sayings sometimes have certain cats, "The history can be used as a mirror to understand the rise and fall." The marble tile this category will be a “history” sketched in the ceramic industry. Don’t ask the fortune teller, but anyone who can speak with conscience can predict that this will be another history of the decline of marble tiles in full glazed versions (although The industry is now calling the concept of "super-glazed glaze" to save the glazed glaze, but who knows how long the concept can fool consumers?).

This is not alarmist, do you believe, pro?

At present, most of the marble tile brands gathered by the ceramic industry are branded. Then, the problem came again. The quality of the marble tiles circulating on the market depends entirely on one or two ceramic companies that provide finished products for OEM companies. Isn't the quality of the marble tiles on the market a bit dangerous? Although everybody produces a sale together, the quality will be uneven, but at least not a loss of the probability of loss, and some brands Tao enterprises will still grasp the quality.

Of course, we can also burn three columns of high-spirited, praying that if the Buddha blesses the one or two manufacturers who produce finished products for the OEM ceramic companies, the quality can be kept constant. Or, seduce everyone to Jane, but this is something SB will only imagine.

A new category, when only a few manufacturers do, the market is controllable, such as Foshan pottery enterprises, Jiangxi, Sichuan, Shandong and other foreign production areas Tao Enterprise Group have to make cakes to eat cake, the cake is big, but the order will be It is going to turn the sky. Everyone wants to make a big splash on the big stage of the market. So, the Eight Immortals crosses the sea and the various ways of market seizures have to be staged, with low price competition and vicious competition... Then, the brick houses can walk happily again. The red carpet staged a superb exposition: Comrades, at present, there is a serious overcapacity of marble tiles, serious homogenization of the product, serious quality ... Then, another terrible three-minute class was born. : A marble tile death notice that is exactly the same as the history of full glaze decay.

Of course, the above nonsense may be a useless concern that I have made because the development of the market, the replacement of products, categories, and concepts has always been the most normal thing in the industry's ecological chain, but I was thinking that if every enterprise Each brand has a little convergence, not a large-scale playing all kinds of means under the night, perhaps, full glazed tiles can be more profitable for several years, marble tiles can be a little longer lasting fire.