Ceramic Internet how to do a good job?

Green pottery industry is indeed very important under the environmental protection crisis of the new national standard. At the same time, under the impact of ceramic electricity supplier and pan-home business to ceramics enterprises, caring service is more important.

First, why do you have a good service?

Competition has changed, ceramic tiles from the early sale of single-brick to display panels, to the simulation, to sell the design, selling above the amount of housing, delivery and paving, and then to the current Taobao Tmall Qijia network. The needs of consumers have also changed. They have gradually become a consumer theme in the 1980s and 1990s. The demand for personalization, convenience, and networking is even more demanding. The more developed the technology is, the more people begin to become lazy. Consumers want to get ceramic tiles and plumbing bathrooms in the afternoon. Designers also want to use the decorations provided by dealers to apply CAD drawings and 3D renderings directly. After the consumer determines the style, budget, and tile type, it is to lock in the comparison and decision-making process of several brands. Differentiated, good caring service is the key!

Second, what are the intimate services?

1. Can I improve store-based shopping guide services? Everyone said that the competition in the ceramics industry has become fierce, but in reality, many ceramic stores still need to improve their services. Customers enter the door, shopping guide do not know how to shout Hello; come to pick the product, many clerk caressed; when customers confused about the decoration, many shopping guides do not understand the decoration, just blindly recommend products.

2, can store decoration design services? Although many ceramic companies have resident designers at the terminal, renderings and decoration recommendations are not very satisfactory. Compared with the headquarters and some pan-home businesses, they are not competitive. What's more, many ceramic terminals do not have resident designers. Think of the mobile phone store ten years ago, the times have changed.

3, the designer, home improvement company's service? Have you given good design drawings and real-life pictures to designers and home improvement companies for design reference, and have the ability to help designers and home improvement companies create influence and have they become a designer?

4. Strengthen services for engineering channels? Are there any engineering markets such as chain restaurants, supermarkets, and clothing stores that have been overlooked? Can you find them through the Internet and take the initiative to contact them? Can you provide better service?

5, terminal delivery, paving, supervision and other after-sales service? The same ceramic tile, different designs, different paving, the effect is completely different. Most consumers are experienced buyers who have no experience for the first time. The price is very important. It is more important to ensure the effectiveness of the decoration. Ceramics companies and ceramic distributors can use their resources to create solutions for the overall solution, and at the same time, they can provide confidence in the decoration effects.

7, drainage services? The decline in the flow of people in traditional building materials stores is an indisputable fact. Can we do some online drainage? For the new buildings with fierce competition, can the old community make some offline drainage through Internet tools?

8, data analysis services?

Can you analyze the data of the company website and micro website background to understand how others think of our company and the keywords of consumers Baidu search in their minds; what web links are consumers concerned about? Which products are you concerned about? Which products lasted for the most time? Which programs consumers are most satisfied with? Which city's consumers are concerned about when the volume is large, is it right?

Is it possible to use a two-dimensional code to display a variety of paving effects and application space for a single brick? Through the analysis of data in the background, which products can be analyzed? Click time and stay time? Is it because the same mobile phone has browsed other product portfolios again, is it possible to conduct product portfolio research through cross-data analysis? Is it possible to use these data in combination with actual transaction data to conduct mathematical modeling of local cities and regions and then formulate a precise marketing plan?

9. In other words, does the manufacturer provide services to the terminal and the agents? Shopping guide training, store management training, marketing training, designer home improvement company engineering and other channel development training? Is there support for manpower, material resources, and energy? Do not always say that the industry is not in a good situation, and it is not always required to suppress the goods, but it is really serving the terminals.

10. What about e-commerce? What is the main product? How to pack? If you are refining selling points? How to better improve the display effect of web pages? How to do some

Third, ceramic enterprises need the status quo pillar, planning the future

We have considered a lot of solutions that use Internet thinking and good service. The key point lies in the status quo of the pillars and the future of planning. The core lies in the terminal. The current work is on the ground! Using internet thinking to do in-depth research, brand communication, precise training, and online and offline drainage can be done.