HC intelligent home, according to Reuters data analysis, China's smart home market size in 2018 will reach 180 billion yuan. Such a huge market, of course, the major giants and various capitals are reluctant to give up or miss opportunities. As a smart home entry-level product, the smart door lock industry has naturally become a must for all major giants and major capitals.
Smart security becomes a must for the giants
Smart home has always been regarded as the living room economy, but the market proves that the previous judgments are wrong, the smart home needs to be security, and the security is inseparable from the smart lock, so the giants gradually turn their eyes from the living room to the door. Locked. The first to intervene in the smart lock industry is the home appliance giant. First of all, Haier first intervened in the field of smart locks with U+ smart home platform. Then, Skyworth, Rongshida, TCL and other home appliance giants could not sit still, and launched smart lock products. After the home appliance giant came in, security giants such as Hikvision and Dahua also announced their entry into the field of smart locks. Among them, Dahua has gathered a large number of industry elites to set up a research and development team, and built a smart lock production line, which shows its importance to smart locks.
In the field of telecommunications, in addition to the old Samsung, ZTE can not sit still, not only launched smart lock products, in the crowdfunding in 2016, it also entered the top ten in the industry crowdfunding with more than 20 million, and ranked in the forefront. In the IT field, Lenovo also launched smart lock products, becoming the first company in the IT field to launch smart lock products. Subsequently, Godson also announced that it entered the smart lock industry in the form of smart lock chips, and reached a cooperation agreement with Juli.
Capital is involved in the smart lock industry
Under the background of smart locks, it not only attracted the attention of the major giants, but also won the favor of many investment institutions. Recently, Yunding Technology announced that it has completed the 51 million RMB B+ round financing of Harvest Investment and Red Star Macalline. Previously, Yunding Technology also obtained three rounds of financing, from the dangerous peak Huaxing, Lenovo Star Angel Wheel financing (June 2014); Midea, LeTV, Lenovo Star A round of financing (April 2015); Fosun The group has tens of millions of B rounds of financing (May 2016). Not only is Yunding Technology favored by the capital market, but brands such as Deschman, Goka, Ola, and Friends have also received investment from relevant investment institutions. Among them, Deschman received a round of financing of RMB 123 million.
Last year, Guojiajing received nearly RMB B round of financing; Youdis received 30 million financing from Guangtian; Ola received RMB 3.8 million in angel investment in the year of its establishment. In the future, as the smart lock industry continues to heat up, it is expected that more capital will be involved in the smart lock industry.
The domestic smart lock market is expected to reach 100 billion yuan
According to relevant surveys, the penetration rate of smart locks in Europe and the United States has reached 50%, and the number of Japanese and Korean homes has exceeded 70%, while the installation rate of smart locks in China is still less than 3%. However, more than 90% of the more than 400 million families in China are willing to upgrade their traditional locks to smart locks, which means that China's smart lock market will reach 100 billion yuan in the future. At the same time, the scale of China's smart lock market has reached 6 billion in 2016, and the shipment volume has exceeded 2 million sets, an increase of 40% over 2015. In addition, the number of smart door lock companies has grown from a few hundred in 2015 to more than a thousand.
In recent years, with the fiery hot concept of smart home, smart door locks as smart home entry-level products are gradually gaining end user recognition. Therefore, it has become a battleground for all major giants and various capitals. Some agencies predict that in the next three years, the smart door lock industry will enter the development period of the competition.
Editor in charge: Liu Wenjuan
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