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    Children's furniture is not affected by the real estate market. Whether the property market is good or bad, parents should buy the wardrobe for children. We can see such parents from time to time. A wardrobe of 10,000 yuan in the bedroom is expensive, but the children ’s bedroom is equipped with 20,000 or 30,000 yuan. And in recent years, the growth of children has received more and more attention from people. The concept of buying professional children's wardrobes for children is gradually gaining popularity.
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Children's wardrobe market "money" unlimited power
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The age range of children's wardrobe demand groups is very large. Children aged 0-18 can use the children's wardrobe. The purchasing power comes from consumer groups aged 30-45 who have certain economic strength. Therefore, on the one hand, children's wardrobes have great consumer demand, on the other hand, its consumer group is strong, and of course it has become a tempting cake for wardrobe companies.
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Moreover, ordinary wardrobes are durable consumer goods, basically no problem for more than ten years, but children's wardrobes are different. The person in charge of a wardrobe brand said that children grow fast, and the needs for wardrobes in infancy, childhood, and adolescence are different. The probability of replacement is relatively higher, which naturally brings greater market opportunities.
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Products must meet the needs of parents and children
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Compared with ordinary wardrobes, children's wardrobes are smaller, but the production process has not been reduced, and they have higher requirements in production technology, safety and environmental protection. At the same time, the scale of the production of children's wardrobes must fully take into account the physical and psychological needs of children. Products with less sharp corners, concave design, and best to grow with children are the most popular. It can be seen that children's wardrobes require enterprises to invest more research and development costs, and also put forward higher requirements for the strength of enterprises. Therefore, some miscellaneous adult wardrobe brands want to enter the children's market is often not easy to pass.
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To sell children's wardrobes , you need to please your parents and your children. At present, when most people buy children's wardrobes, parents first understand which brand of children's wardrobe is more professional and more in line with their own economic level. After choosing the brand and understanding the general discount rate, they will take their children to Let them choose. Some people in the industry report that almost half of children's wardrobes are sold by children.
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As far as the product itself is concerned, to sell children's wardrobes, first of all, they must have higher requirements and stricter standards than adult wardrobes in terms of emissions standards and safety standards for use. They must convince parents and buy with confidence; second, they must be in color The shape and appearance are in line with children's tastes, and more importantly, they are more scientific in function and design, so that they can be favored by the market. (Editor: Peter)
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