Changzhou Wante Coatings develops high-performance automotive paint industrial coating products, and the comprehensive performance of traditional industrial paints dominates the coatings market. Automotive paint industrial coatings break the traditional pattern, subverting the application of automotive paints to the industrial sector and expanding the automobile. The limited market of lacquers enhances the standards and quality of common industrial lacquers to meet the high standards and standards of industrial customers.
China's coating industry currently has some problems
Since most of the enterprises in the market are operating in multiple brands, some companies believe that large-scale netting is an important means of fishing, but the result is that the brand is flooding in the market and the product types tend to be homogenized. In the end, most of the brands on the market are the ones that you sing and I debut. The excessive number of brands directly causes many companies to become competitors in their own brands, which not only wastes resources, but also makes them fall into an irregular competitive market. in.
Although there are many manufacturers of automobile paints in China, the annual output of 5,000 tons or more is less than 3%, and the enterprises with over 10,000 tons are less than 1%. Because most of the small and medium-sized enterprises have weak technical research and development, they rely on many other imported and domestic brands. The products, while the products they produce are all imitated, from the name to the packaging style, make consumers feel familiar, so that consumers can not judge and choose the right when facing these homogenized products.
In the case of brand proliferation and product homogenization, in order to occupy more market share, many enterprises began to entangle and re-price wars. As the price of raw materials rises, the price of enterprise-oriented products declines, leading to the profit of automobile paints. Less and less, but still do not retain customers, how to solve such problems?
Improving the quality of coatings, creating state-owned brands, and breaking the bottleneck situation are the best solutions for long-term development of enterprises.
The reporter learned that Wante Auto Paint Industrial Coatings has been successfully developed as early as 2013. Under the strict inspection of the National Coating Quality Supervision and Inspection Center, it fully meets the standards. The excellent adhesion of automotive paint industrial coatings has passed 100. The ISO test standard is less than grade 1 and the coating rate is about 30% higher than that of ordinary paint. This result further proves that the ultra-high performance of automotive paint industrial coating can help the development of the coating industry.
Many companies ignore the real bottleneck in the development of the coatings industry
In the paint market, automotive paints only account for a small portion, and 70% of the market belongs to the industrial paint field. At present, the market for automotive paints tends to be full and has reached a bottleneck period. Small and medium-sized enterprises are striving to continue to expand their scale, improve product performance, seize the place, and even paint better than the same products and imported products, but these can only be shelved because of the high cost.
Therefore, Wante Auto Paint Industrial Coatings breaks the traditional pattern, allowing enterprises to improve product quality and process innovation without any major manpower, material resources and capital investment, and to develop the automotive paint market while occupying the industrial field. The development of the industry brings epoch-making significance!
Yang Hanze, founder of Changzhou Wante Coatings Co., Ltd. said in an interview: "Only less than 20% of the coatings industry belongs to the field of automotive paint services. So why bother to fight for such a small cake? Why don't you look ahead. So, the “Wantel†brand and the automotive paint industrial coating we created are just to let more people know about Wante Coatings, because they have such a support to the industry. The mission of development."
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At present, Wante Coatings has been awarded the only contract supplier of many Fortune 500 companies, specializing in the improvement and improvement of coating quality, and making a contribution to the process innovation of the coating industry.
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