Sanitary Ware Company: Every family has a hard time

Sanitary ware industry manufacturers' rapid expansion of production capacity, but the market is sluggish; channel inventory pressure is serious, profits are getting thinner. Nowadays, high-quality customer resources have been sold out, and the decisive battle of the terminal is filled with smoke. Both enterprises and businesses are facing unprecedented market competition pressure. Manufacturers and channel distributors were supposed to be “a glorious and prosperous” and “pro-brothers”. However, today’s “Entrepreneurs and Businessmen have Hard-to-Read Classics” and “Wonderful attention to it” have also made the “cold winter” of the industry increasingly cool. Approaching, manufacturers' competition is also a competition for talents. How can we make talents become the main force?

Every family has a hard time, brand marketing “two high middle low”

The cold end-market makes the brand effect of big brands fully displayed, while the low-end and small-sized brands also occupy certain markets due to their price advantage. The mid-end brands are not obvious due to their various advantages and their anti-risk capability is poor. They have become more competitive in the current market. Sacrifice.

Wu Xiaohong, Manager of Wuhan Huasheng Sanitary Store, said that in the first half of this year, the performance of each brand of ceramic sanitary ware was very different. Some small and medium-sized brands paid a heavy price due to poor risk resistance, and some big brands achieved good sales performance through brand effects. In addition, other small brands playing the price war are favored by small and medium-sized households, and retail sales are considerable.

At present, the "two high, middle low" brand differentiation is increasingly evident. According to statistics, the current market performance of better brands such as Marco Polo, Guanzhu, Mona Lisa, Jin Yi Tao, Wrigley, Huida, Hengjie, and whale sales terminal sales increase, not to "talent" development?

The relationship between merchants and manufacturers has always been very subtle, although there are games, but more or cooperation. At present, the channel is still the core of China's ceramic sanitary ware production enterprise. A good ceramic bathroom products, in order to seize the market share, select and develop good channels can not be ignored, but also compete for large dealers, large agents is a compulsory course for all manufacturers. In order to better grasp the market and win the terminal, the production companies continue to change their channel models. In this situation, channel providers should also actively seek change, so as not to become a victim of channel changes. In this issue, we plan to launch a brand chain business model in an attempt to provide a way out for channel upgrades. Rethinking the broadening of these channels and increasing the sales volume of sales terminals does not depend on how “talents” develop. Talent is bound to become the main force of corporate competition.