Wenzhou shoes and apparel industry's first overseas trading platform launched

As “Wenzhou Brand Purchase” is gradually being deployed nationwide, Wenzhou Garment Industry will start building “Wenzhou Port” overseas.

On June 10, Wenzhou Garment Co., Ltd., the first foreign trade platform in Wenzhou, will officially start operations. At the same time, commerce platforms in the United States, Turkey, and other countries are also actively preparing for the establishment of a number of overseas business platforms, Wenzhou City clothing will quickly reach the overseas consumer market.

“The 'Wenzhou Outsourcing' and 'Wenzhou Wharf', these two innovations at home and abroad, can provide a rough outline of the 'roadmap' of Wenzhou garment industry upgrading.” Zheng Chenai, President of the Wenzhou Garment Chamber of Commerce, often puts on Wenzhou clothing. The brilliance of the industry was due to the success of the "business trade route," and he believed that it should also be solved on the road to the current transformation and upgrading problems.

The “Uniqai” leads the business innovation model, borrows the crisis into the international supply chain, Baoxiu BONO test water network marketing, and Senma Xiu creative industry... Wenzhou service companies have been called to “open up the trade channel”.

Through this increasingly clear “road map”, the effectiveness of the Wenzhou apparel industry’s efforts to adjust its structure has begun to appear, and the future format of the apparel industry has become obscure.

Route one: Advantageous enterprises "control" resources

The Uniqin school, which was born with a golden key, has received multiple policy favors since its inception last year, and has achieved expansionary development in one year.

“In the future, the development track of the apparel industry is not relying on quantity expansion, but rather on quality and efficiency.” Peng Xing, chairman of Uniqe Clothing & Fashion Holding Co., Ltd. believes that the organizational structure of the domestic garment industry is changing and brand concentration is increasing. This creates space for the development of dominant brands, and the Uniqe School is an active attempt to adapt to the situation.

Not only that, with the advent of manufacturing high-cost era, SMEs that are low-value-added and over-reliance on exports are facing more pressure, and market-dominated resources are being pooled with companies that have channels, brands, and core competitiveness, and have limited sales. Orders are also concentrated in leading companies. Under the leadership of the Uniqe School of Innovation, the Home Living Hall and Snow Dream are also rapidly achieving integrated development, while Wenzhou City encourages the formation of a group of integrated and restructured enterprises, and strives to form an enterprise with an output value of over one billion yuan in 2012. (Group) 5 companies.

Route 2: Deep integration into the "International Supply Chain"

A pile of overseas mergers and acquisitions continued to stimulate the public's attention, and the most compelling concern in the fashion industry was Wen Xiaofei’s acquisition of Pierre Cardin, a famous French fashion brand.

Temporarily slammed its controversy over the successful operation of the world famous brand, the financial crisis at least let Wenzhou garment industry walked in front of the international brand confidently. Since the financial crisis, many countries have faced a serious lack of funds, which has created an urgent need for foreign capital. The willingness of these countries to cooperate with China has increased, investment restrictions in some areas have been relaxed, and opportunities for investing in or acquiring quality assets and advanced technologies have increased.

Recently, the Wenzhou Garment Chamber of Commerce organized more than 40 shoe and clothing companies, including Qiao Dun and George White, to go to Italy to participate in the exchange activities organized by the Italian official organization and to negotiate with Italian shoe and clothing companies. One of them is related to brand cooperation acquisition. Matters.

Wenzhou City has also issued corresponding policies to encourage enterprises to actively introduce international famous brands in the form of shares, purchases, buyouts, agents, and authorizations. Through hard work, they gradually grasp the high-end of the industrial chain.

Route 3: Virtual Management Grafting "Fashion Ideas"

Leading the front of Wenzhou garment industry, has quietly begun to enter the fashion and creative industries.

Semir Summa teamed up with Hollywood to obtain cooperation with Iron Man II, and also launched the Iron Man series of costumes for fashion ideas. This method of integrating marketing with Hollywood blockbusters is a common business practice for internationally renowned companies such as Nike, Pepsi, BMW, and Samsung. Wenzhou apparel industry has started to promote clothing as a fashion brand and has always maintained freshness in fashion brands. .

Line 4: "Internet Marketing" Can't Be Avoided

Undoubtedly, the rise of the Internet economy and the development of e-commerce have enabled more and more traditional enterprises and clothing markets in Wenzhou to recognize the role and power of the virtual market platform. The Internet has not only become a new generation of consumers' lifestyles, but also the formation of an online market is one of the unavoidable markets for Chinese apparel companies.

In the past, Wenzhou shoe clothing brands were busy opening up marketing stores across the country. Today, Wenzhou clothing companies, led by Baoxi Bird BONO, are turning their attention to the Internet and are busy deploying on the Internet to “circle” more consumers.

With the creative young generation of Wenzhou, the Internet marketing market is enriched with huge entrepreneurial enthusiasm and fresh creative ideas. These brand-new attempts may bring unexpected new ideas, new ideas and profit points for the traditional clothing industry, clothing market and clothing channels.

The recently launched action plan for the transformation and upgrading of the garment industry in Wenzhou pointed out that enterprises should be encouraged to adapt to the changes in market consumption patterns and the rapid growth trend of apparel e-commerce, establish an online trading platform for the apparel industry in Wenzhou, support the development of e-commerce by brand enterprises, and innovate through the marketing model. Product circulation cycle, reduce product marketing costs, expand domestic and foreign markets.