Popular "matchmaking" in the textile industry fits the trend of non-competitive cooperation

The traditional strategic cooperation alliance cannot avoid learning, competition, opportunistic behavior, and high costs due to its inherent competitiveness, resulting in a very high failure rate. A lot of research shows that the failure rate of the alliance is as high as 80%. The high failure rate of the cooperative alliance is determined by its inherent competitiveness. At present, the main idea to solve this problem is to avoid the collapse of the alliance by exploring an effective alliance governance structure, but because the cooperative alliance is essentially an incomplete contract, it is almost impossible to design a perfect governance structure form, which makes the traditional Competitive alliances are hard to go long. The non-competitive cooperative alliance can solve this problem to a certain extent.

The non-competitive cooperative alliance avoids the learning competition through grafting of unrelated industries. The integration of individual interests and public interests eliminates opportunistic behavior. The non-linear integration of the idle resources of both parties achieves zero costs at high returns, thereby solving traditional strategies. The fundamental problem of cooperative alliances is that competition weakens the strength of cooperative members.

The establishment of non-competitive relationships and cooperation has already had a successful precedent. Nike is the world's leading sports brand, while Apple is a manufacturer of computers and consumer electronics. On May 23, 2006, in New York, USA, Nike and Apple announced that they had jointly launched the innovative Nike + iPod series products, which for the first time perfectly combined sports and the music world. The first product jointly developed by the two companies is the Nike + iPod sports component. This is a wireless system that allows Nike sneakers to "talk" to the iPod, bringing people a new and best running and exercise experience. Nike's new sports shoes Nike + Plus' built-in sensor can be docked with the infinite receiver of the iPod music player, so that when the iPod is playing music, it will emit some information prompts to tell the runner the distance and speed ran, and at the same time Data such as time, distance, and calorie consumption during running will also be recorded. These recorded information can be analyzed through Nike's special website to help runners make relevant training plans. Through cooperation, Nike and Apple have launched innovative products, and the two companies have undoubtedly shared more common customers, achieving a win-win situation in product development and market performance.

At present, the docking activities between industry associations precisely cater to this trend of non-competitive cooperation. The knitting industry is an industry that can achieve non-competitive cooperation with multiple industries. The knitting industry can be connected with various industries such as cotton spinning, linen spinning, silk, wool spinning, chemical fiber and other non-competitive cooperation. This activity has been applied to the practice of industry activities by the China Knitting Industry Association many times, and has achieved great results. It has not only been welcomed by knitting companies, but also recognized by upstream companies.

"I think an alliance without terminals is incomplete. To establish a textile industry alliance, there must be a terminal product company to join. Only with a terminal alliance can it last longer and the alliance effect can be better played." Suzhou Jinhui Fiber New Materials Co., Ltd. Chairman Tan Hui's knowledge of the industrial cooperation alliance represents the voice of some upstream enterprises. This kind of voice reflects exactly the expectation of the upstream enterprises for non-competitive cooperation with downstream enterprises.

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