In 2011, “Renminbi appreciationâ€, “cost increase†and “financing difficulty†became the hot keywords of the year. For China's fastener industry, it can be said that it is advancing in the countercurrent and moving forward in difficulties. At the same time, 2011 was the first year of China's “Twelfth Five-Year Planâ€, and the industry maintained a relatively stable development.
In the past year, although China's fastener industry still maintains a gratifying development trend in the mainstream of development, too many unfavorable factors still cause fastener enterprises to be in trouble. In the face of the hazy economic environment, many enterprises have begun to seek Strategic breakout. As we enter 2012, fastener companies must clear the difficulties faced by the current industry and make full use of their own favorable factors to strengthen the development of enterprises.
The first part: the company's steady foundation, another way
"When a worker wants to do something good, he must first sharpen his tools." Enterprises are the mainstay of development, transformation and upgrading, and where do you start? It’s easy to talk about it! If the failure of the transformation will not return, but it will not be transformed and upgraded, the road to enterprise development will come to an end sooner or later. In 2012, fastener companies must first invigorate the spirit, adhere to the road of development, and transform to “fine, special, and specialized†intensive and production-oriented enterprises. The following five suggestions are for reference:
1. Accelerate product structure adjustment and vigorously develop high-performance, high-strength, high value-added products. As a leading company in Yongnian fasteners, Zhang Baode Company, in order to promote the transformation of the company, with the support of Yongnian County Government, the company has negotiated with the same German company for six years, and the two parties set up a joint venture to form aerospace, sedan, and high-speed. High-grade fasteners used in trains and other fields. After the development in 2011, China has achieved remarkable results in the aviation and automobile industries and has become a major engineering machinery country. China's construction machinery industry has become more and more important in the country. Fastener companies are beginning to realize that they must rely on cars and new ones. Opportunities for the revitalization of energy, high-speed rail, aerospace, IT and other industries, the importance of shifting from low-intensity to high-strength specifications, from ordinary standard parts to non-standard shaped parts, from low added value to high added value, so In order to have the right to speak in the market, to occupy more market share.
2. Based on the domestic market and open up new markets for export. With the frequent trade frictions, fastener enterprises must have sufficient understanding, and the risk of single export is large. Enterprises should base themselves on the domestic market and shift towards internalization. On the other hand, we must also see that the entire world economy is slowing down this year. The export situation is even more severe. In this regard, enterprises should pay attention to the adjustment of export areas and open up more potential markets in South America, North America, Asia and Southeast Asia.
3. Replace new production equipment and introduce advanced technology. In order to meet market demand, many enterprises have begun to attach importance to the introduction of advanced equipment. For example, Feida Standard Factory has invested 40 million to replace new equipment, which has greatly improved the production efficiency of enterprises and improved the ability of enterprises to take orders. Shanghai Shangbiao Automobile Fastener Co., Ltd. is the first to use The finite element analysis technology developed by CPM in Germany optimizes the quality of the products and increases the production efficiency by 100%. The replacement of new production equipment, the introduction of advanced technology on the one hand, the company's production efficiency has been greatly improved, on the other hand, the company has eased the pressure of rising labor costs.
4. Comply with harmony and be based on environmental protection. At present, many domestic enterprises are developing products with high technological level, low energy consumption and low pollution by promoting scientific and technological progress and technological innovation, which not only effectively improves the technical content and added value of products, but also greatly caters to the sustainable development of the country. need. Therefore, the fastener industry should strengthen cooperation with iron and steel enterprises, continuously develop new steel grades, vigorously promote new types of steels and new technologies and processes that are economical and non-tempered, and improve the processing level of raw materials for cold heading. Row, take the green road.
5. The trend of Internet development and innovative marketing model. In recent years, China's fastener industry has been continuously optimized and developed, but the traditional sales channels are difficult to break the deadlock of foreign exclusive market, thus limiting its development. In 2012, the development of China's sub-commerce is at a high-speed development stage, fasteners as a tradition. The industry must be grafted with the new economy, new technologies and the Internet. At present, most enterprises carry out new ways of realizing online transactions through e-commerce channels, and explore the development model of “e-commerce + professional company + small manufacturingâ€.
The second song: make full use of the power of industry associations
Facing the complicated economic and trade situation at home and abroad, industry associations play an important role in the industry and play a leading role in the development of the industry.
1. Actively participate in association activities and strengthen corporate exchanges and cooperation
Every year, large and small associations in the industry hold regular industry events: such as the “National Fastener Economic Trade and Technology Fair†organized by China Machinery General Parts Industry Association and the “Guangdong-Hong Kong Linkage Fastener Innovation Forum†organized by Hong Kong Screw Industry Association. "Enterprise exchange visits", etc., as well as a series of corporate exchanges organized by local associations. Many companies said that the association provides enterprises with a platform for mutual learning, mutual exchange and mutual cooperation, which not only provides a platform for learning for their enterprise development, but also strengthens exchanges and cooperation between enterprises and promotes "win-win" development.
2. The export trade is difficult, and the association acts as a driving god.
At present, as China's role in the world economic arena is becoming more and more important, international trade protectionism has made China's export commodities face enormous challenges. In recent years, trade disputes have become an obstacle for China's fastener export enterprises. Many fastener companies have suffered from anti-dumping and have been on the line. In 2011, the first case of EU anti-dumping case, China won the case and excited China's entire screw industry, foreign trade enterprises. It was able to return to the EU market. Although the road was struggling, the association had a lot of power to help the companies involved in the case to sue the EU to the WTO and finally win the case!
The third part: Internet + exhibition, all-round development and promotion channels
In today's society where information is strong, propaganda and promotion permeate every corner of life, and our influence on our thinking and culture is growing! Entering 2012, economic development has entered a new starting point. Successful companies are inseparable from excellent product promotion and planning. Fastener companies are no exception. In the first part, we mentioned the development of the Internet. The trend is to use B2B's e-commerce platform to increase the promotion of its own enterprises. In addition, enterprises should also use better industry exhibition platforms to let more buyers and terminal buyers understand their superior products and newly developed products. In the industry exhibition, the targeted professional selection of fasteners: "Shanghai Fasteners Professional Exhibition", "Golden Spider Fasteners Trade Show", "American Las Vegas Fasteners Exhibition", "Germany Stuttgart Exhibition" "These exhibitions are the best choice for companies to choose a marketing platform in terms of scale and professionalism."
Concerned about surprises
Tag: Fastener Trilogy Enterprise Selection New Steel Type Enterprise
Previous: Analysis of the development of China's efficient cutting tool market Next: Furniture, office locks become the new favorite high-grade lock is the direction
This sleek holder for an extra toilet roll provides peace and quiet in the bathroom and not just because of the design.The simple elegance of the toilet paper holder will add a soft and elegant finishing highlight to enhance the bathroom's style.
Toilet Paper Holder,Toilet Roll Holder,Toilet Paper Holder Stand,Toilet Roll Holder Stand
Kaiping city Pinsen Sanitary ware Co.,Ltd , https://www.corpthen.com