At present, "post-80s" and "post-90s" are gradually becoming the main force in the furniture consumer market. Compared with the people with hard growth experience such as "post-60s" and "post-70s", they were born in the booming period of the domestic economy and grew up with the trend of the era of electronic and information explosion. Different values ​​and behaviors, and formed a unique consumption pattern. For such consumers, only by fully understanding their appeals and consumption views and updating the traditional marketing model in time can they trigger their consumer demand and obtain better results.
personalise
If you want to use lyrics to summarize the commonality of "post-80s" and "post-90s", it should emphasize individuality, self-confidence, eccentricity, dare to love and hate ... Those companies that pay attention to the young market begin to consume from pure functions Convert to stylized consumption. Therefore, we must not only focus on R & D and innovation at the product and service level, but also deepen emotional communication with users. Compared to their predecessors, they have greater curiosity and enthusiasm for new things, and are more likely to question tradition and get bored with new things. They have a more open mind and a more global perspective, and are more likely to produce a "circle" culture with personalized logos and indifference to dissidents. When they choose a brand, they are eager to convey their personality and attitude. Understanding their psychological characteristics is the premise for them to consume.
Internetization
The survival forms of "post-80s" and "post-90s" are closely connected to the Internet. They are a group of people "living on the Internet" and a generation that has grown up with the Internet. The growth background of this generation determines that we need to communicate with them with fresher viewpoints and a variety of new marketing channels based on the Internet, and more carefully study their group characteristics, and use this to make meticulous marketing plans. Among them, e-commerce is a consumption method that fits their hearts. How to provide e-commerce services with rich forms and perfect systems to achieve spiritual communication with the "post-80s" and "post-90s" is a topic that companies must pay full attention to.
Branding and internationalization
"Post-80s" and "post-90s" have a wide range of knowledge, strong learning ability, and can understand brand information through various channels. Therefore, they have higher requirements for brands and more emphasis on the diversification and internationalization of brand connotations. They have their own clear demands on the brand and will not accept some strange or packaged "cottage" brands. For all brands, this is both an opportunity and a challenge.
At present, "post-80s" and "post-90s" have entered the stage of starting a family and becoming a mainstream furniture consumer group. Therefore, understanding their consumer psychology for furniture and making effective use of it is crucial for the majority of furniture dealers important.
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