Soft packaging consumer demand is a trend

As the home improvement market is booming, the home consumer market is gradually getting hotter. The consumer's home awareness is not only to satisfy the decoration in the space sense, but also to focus on the overall atmosphere of the family. “Curtains are the most representative of soft furnishings. Nowadays, consumers have accepted a variety of soft accessories such as decorative paintings, ceramics, floral greenery, lighting, and ornaments, and consumer demand has become more and more prosperous.” An industry analyst analyzed.

It is understood that in the current home decoration market in Beijing, Shanghai, Shenzhen and other places, the consumption of soft packaging has gone far beyond hard-mounting, and the market is still expanding. As soft decoration gradually becomes a hotspot for consumption, its development will no longer be a single sale of a product, but through the overall design and collocation, sales of space, and pay more attention to the flexibility and arbitrariness of decoration, soft design In addition to providing consumers with different visual experience, it will also bring a new home experience.

As the soft packaging market continues to heat up, investors have also seen the prospects. Responsible person of the Red Star Meikailong International Home Furnishing Chain said that many owners pay more attention to hard-mounting during decoration, and soft-packing part has less consideration, and they do not want to invest for one time. This part of the market is slowly released. He believes that most of the products in soft packaging belong to non-essential items for decoration, such as ornaments, decorative paintings, and even lazy sofas. In the limited capacity of the furniture and building materials market, the store will continue to tap the consumption potential in this area.

In addition to hypermarkets and soft shops, reporters also visited the major home building materials stores in the city, and the flow of people in the soft-packing areas such as curtains, wallpapers, and furnishings was significantly higher than that of furniture and building materials. Not only hypermarkets, but also small shops of soft accessories have been welcomed.

Located in a ceramic soft shop near Gaosheng Bridge in Chengdu, Mr. Zhang, the boss, is looking for new ceramic products. “Our ceramics are all foreign trade goods, and the styles and designs are very novel. There are also many people who buy.” Mr. Zhang told reporters that in the past three years, the ceramic industry has made people feel that people pay more attention to home decoration, especially Recently, he had to run at least one purchase a week in Guangzhou. Mr. Zhang plans to open another store in the west of the city.

Consumers need to be led after 80 and 90 into the main consumer analysis industry, Chengdu soft packaging market is still showing a scattered latent state, its performance for the Pacific, Ito Yokado and other department stores in the counter, or at the Red Star Macalline, Fou Summi , such as the United States and the United States and the United States and other home building materials stores, and professional soft market Chengdu Art Exhibition Center opened last year, the market needs time to mature. However, there is no doubt that soft-load consumption gradually moves from department stores to home stores and then presents professional soft-packing stores. This is the performance of the soft-packing consumer market.

The person in charge of a soft decoration at the Chengdu Arts Exhibition Center told reporters that soft installation first appeared in the hotel, and the hotel must pay attention to soft installation to create an elegant and comfortable environment. In the early days, ordinary consumers did not have a sense of soft packaging. For example, a curtain of a citizen living in the Zizi Building may be all of the drapery. Therefore, for the residents of the older generation, the consumption in the soft packaging market needs guidance. The situation in recent years, especially the rapid development of the real estate market, a large number of soft applications installed between the models, consumers began to pay attention to soft installation. He analyzed that with the improvement of people's living standards and aesthetic demands, the main forces of soft loading are mainly after the 80s and 90s. “This is a group of young people who value quality of life and taste. The accelerated pace of work makes them have a strong desire for home comfort.”