Mobile video surveillance market is highly competitive

The video surveillance service in China's individual user market is basically mature and is in the popular stage. Compared to computers and other devices, mobile phones have better portability, especially in the home video surveillance has unparalleled advantages. These factors all determine that mobile video surveillance will become the mainstream application of network monitoring in the next step. Previously, China Telecom and China Unicom have launched network video surveillance services for small and medium-sized users. Mobile video surveillance products have entered into many safe villages, safe communities and safe families, and are widely recognized by the community.

Mobile video surveillance faces opportunities

At present, China's video surveillance business is still mainly concentrated in the government, public security, transportation, electricity, petroleum, banking and other industry users, and it is slow to develop in personal/home users. Ma Yuting believes that many SMEs and families are not without security needs, but the existing security products and solutions do not meet these customer needs well, so the market scale has not yet formed. “With the rapid development of mobile bandwidth and the popularity of smart mobile terminals, and the cultivation of personal video surveillance market by operators, users will be more proactive in applying home video surveillance services. In 2012, this business entered a period of rapid development.”

It is understood that many manufacturers are now looking for business opportunities and have entered the market one after another. Hand Vision, Portable Eye, Zhi An Bang, Shen An, and others have all launched their own mobile video surveillance products. However, for mobile video surveillance, the experience of the front-end network camera is the first and foremost problem: Traditional cameras often cause people's nervousness and resentment, and the ease of use of the device is more difficult to solve. Most network cameras require customers to install their own, and they must set their own gateway.

Enterprise integration ability is the key to success

In response to the above problems, Ma Yuting said that last year, Gan Hong Communications launched a home network camera based on the "Troll Fruit" brand. Among them, the mobile video surveillance system developed by Gan Hong Communications has unique advantages across operator platforms and customer service end-to-end, and stands out in the fierce market competition. "The 'Troll Fruit' product has the advantages of cartoon appearance, secure point-to-point access, high-definition and smooth images, and carrier-class platforms, and it has gained the attention and choice of many local operators."

Talking about the low threshold of products and fierce market competition, Ma Yuting told reporters that the new round of competition is not a "close assassination" of similar manufacturers, but it is to re-equip equipment manufacturers, service providers, software integrators, agents, and operators. Integrate a new value-chain industrial cluster to maximize the competition for 3G wireless video surveillance market share. In this way, the ability of video companies to test the efficiency of integration and cooperation in the value chain and service chain of wireless network video surveillance based on operators is high and low.