Zheng Diamond 15 years: the process of building a service brand with technology support

In 2012, it was the fifteenth anniversary of Zheng Drilling. In fifteen years, many things can be done, but Zheng Fengming’s general manager, Mr. Zhang Fengming, said: “I feel that 15 years have passed too fast, because too many things have not been done yet. Even if it is Zheng Zheng, it has already become famous in China's tool industry, especially in the field of PCD/CBN non-standard tools; even in the period of China's auto industry low last year, the automobile industry has a 90% market share. Many Zheng drills have achieved steady growth... Too much data shows that Zheng Diamond’s 15 years of development performance is remarkable. From May 24, 2012, Zheng Diamond’s fifteenth anniversary celebrations came from industry leaders and the world. The suppliers, agents, customers and so on a total of more than 350 guests to celebrate the huge battle, so Zheng Zhuo's Zoran results have been best explained. Founded in 1997, Zhengzhou Diamond Precision Manufacturing Co., Ltd. (hereinafter referred to as “Zheng Drill”) is a high-tech enterprise integrating R&D, production and sales. In the fifteen years of development, the company has always adhered to the corporate philosophy of “exquisitely grinding every product, carefully and carefully doing every service”, and successfully developed a large number of cutting tools, including various standard and non-standard PCD. /PCBN tool series, honing series special tools, PCD reamer series, aerospace manufacturing special tools series, natural diamond and artificial single crystal tool series, tool holder, tool holder, knife holder series. These products are widely used in national key industries such as automobile manufacturing, aerospace, precision electronics, and wind power generation. At present, the products successfully cover more than 90% of domestic automobile engine manufacturers, such as Dongfeng Nissan, Dongfeng Honda, FAW Volkswagen, FAW Toyota, Shanghai GM, Shanghai Volkswagen, Harbin Mitsubishi and other well-known manufacturers. Since 2008, the company has jointly developed the Japanese market with Japan's Jing Er Trading Co., Ltd., and has established cooperative relationships with Japan's Nissan, Japan's Mitsubishi, ART, and Japan's Kyocera. Products are exported to the United States, Germany, Spain, India, Uruguay and other countries. It is an indisputable fact that China is the world's largest producer and seller, and Zheng Diamond products have successfully covered more than 90% of domestic auto engine manufacturers. What is the reason for Zheng Dao's large proportion in China's auto industry? Therefore, the author first thought of what was seen in the Zheng drill factory - the side of the Chinese manufacturing industry, the entire Zheng Zheng factory is clean and tidy, and the staff is serious and diligent. More importantly, the testing equipment in the Zheng drill factory is more than the processing equipment – ​​this is not the “normal” in the current Chinese manufacturing industry. This pursuit of “unquestionable quality” is accompanied by Zheng Diamond for 15 years. The development process is also one of the factors that make Zheng Zheng a prominent position in the domestic automobile industry. It is true that in today's fierce competition, the importance of product quality, technological innovation and perfect service to a company is self-evident, but the “source” of all this begins with corporate culture, because culture is the “soul” of the enterprise. A long time ago, economists predicted that China in the 21st century is a technology-based China. In the 21st century, Chinese enterprises are cultural enterprises. Technology and culture are as important to enterprises as the two ends of the Scorpio. Therefore, the integration of technology and culture, and constantly enhance the cultural connotation of high-tech enterprises and products, is a strong guarantee for enterprises to be in an invincible position in the market. Zheng Drill is such a company. Advanced culture, highlighting the spirit of Zheng Zheng and strengthening the spiritual civilization and corporate culture of the company, is the source of the company's vitality and vitality. In the past 15 years, while striving for economic benefits, Zheng Diamond Company has been committed to the spiritual civilization construction of the company and injected inexhaustible motive force for the healthy development of the company. Zheng Drill, as a leader in the domestic tool industry, has not seen much in the media. This is closely related to the low-key style of Zheng Zheng’s high-level work. Zhang Zong said: “Zheng Diamond has been committed to developing good products and services customers, as long as There are good products, not afraid of no market." As the media, we show respect. Since its establishment, Zheng Drill has been focusing on technological innovation and serving customers. Therefore, Zheng Diamond's 15 years is based on technology, service as the goal, and continuous brand building. A product can only be a truly qualified product if it meets the needs of the customer; a company can only serve the customer and regard the service customer as the ultimate goal of its development, as Mr. Zhang said: "According to the customer's urgency, the customer needs, provide Satisfied products and services customers, in order to be invincible in the market competition. This "customer-oriented" corporate philosophy is an integral part of Zheng Ding's corporate culture, and it also shows greater influence with Zheng Drill's development and growth. In fact, at Zheng Drill's new factory, we can always feel the strong humanistic care of Zheng Diamond in every corner, from the comfortable office building to the production workshop, to the billiards and coffee bar in the lounge, and even 4 smoking rooms... all reflect the humanistic care of Zheng Drill. A Zheng Drilling customer described his visit to the reporter as follows: “The new factory in Zheng Drill can feel the atmosphere of a home.” Indeed, this subdivided regional setting quietly conveys Zheng Zheng. Senior executives care about the strict demands of employees. Zhang said: “Young people like to drink coffee and like to work in a relaxed environment, so we set up a leisure area to facilitate their communication and relaxation. At the same time, some people have the habit of smoking, so we According to Mr. Zhang, the design of the new factory was designed by experts from Tsinghua University. From continuous theoretical overthrowing to the establishment of a new design plan, it took more than 8 months to complete the whole process. Mr. Zhang always personally worked on the guidance of each project because of the importance of rigor. In the interview, Mr. Zhang mentioned his feelings when he visited a German company: “The German customers received the details of clothing and decoration when they received us, and the general manager told the PPT that they were tired of it. We are sincerely admiring the Germans. Indeed, it is the true portrayal of Zheng Drilling people to work diligently and diligently, and it is this kind of entrepreneurial spirit that has earned the reputation of its products. Excellent quality, highlighting cutting-edge technology The reputation of a corporate brand depends on a series of factors such as product quality, delivery speed, and after-sales service. Among all the elements, quality is the first factor affecting brand reputation, not paying attention to The quality of the product will eventually be difficult to achieve, and it will fall short. However, just realizing that the importance of quality is not enough, how to do it is the key. In this regard, Zheng Diamond has its own series of measures to ensure the excellent quality of the products. According to Mr. Zhang, at the beginning of the establishment of Zheng Diamond Company, due to lack of experience and technical strength, in order to ensure high quality, Zheng Diamond “stolen teachers” by purchasing equipment from Taiwan, Germany and Switzerland. Before the equipment supplier provided the equipment, it required the production of the required products according to Zheng Ding's own design drawings, and provided technical support. After such collection of various processes, Zheng drill developed to today. Quality is the lifeline of an enterprise. In the past 15 years, Zheng Drill has been constantly innovating on the road of technology. It has always adhered to the road of quality, from partial to global, from the inspection to the inspection process of the general inspection, each process has passed at least 3 More than one professional inspection, some special products will be tested more than 20 times. Each inspection personnel has undergone rigorous training tests. Each inspection equipment has a first-class inspection level. This fine inspection has made Zheng. The charm of the quality of the drill tool. Automotive engine processing series of tools. In the aspect of automotive engine block machining tools, Zheng Drill's honing series of products, including: honing head, honing hinged boring bar, honing bar, which has high processing precision, high stability and long service life, have been widely used by automobile manufacturers. Adopting; for the relationship between the valve seat and the position of the conduit, the valve reciprocates in the conduit hole, the valve must ensure a good fit with the sealing cone of the valve seat, and the processing requirements of the valve seat cone surface and the conduit hole are very strict, high The precision machining ensures the tightness of the engine to ensure the performance of the engine. The PCD/CBN valve seat/catheter machining tool developed by Zheng Diamond has solved these problems and improved the production efficiency. In addition, the hole machining method is most common in the processing of automobile gearboxes. Zheng Drill's gearbox machining tools have the characteristics of high precision and strong wear resistance, which ensures the machining accuracy of the plane and the hole and greatly improves the production efficiency. It saves production costs and wins high recognition from customers. HSK tool. HSK tool system is the preferred tool system for high-speed cutting. HSK forming compound tool has high system precision. It adopts double-sided restrained shank with balance relationship. It has good rigidity, which ensures the static and dynamic rigidity of the tool system and reduces tool wear. To maximize tool life, the most important thing is that HSK-molded composite tools ensure high repeatability and high-precision machining. In addition, natural diamond tools are widely used in the machining industry. Special welding methods are used to weld natural diamonds on the shank. After special geometric angle design and sharpening technology, the welding strength reaches 300-400 MPa, with high precision. It is widely used in ultra-precision mirror car, milling and cutting due to its smooth cutting and many grinding times. In short, complete, professional and efficient are the three major advantages of Zheng Diamond products. The quality of high-quality products comes from the constant pursuit of high quality and the continuous breakthrough of advanced technology. The outstanding performance is that Zheng Diamond is committed to providing customers with complete sets of solutions. The technical products of the series of problems, and each model of the product can accurately solve a certain technical problem of the customer; Secondly, how to pour more effort to make the product efficient and energy-saving, and then reduce the cost of the customer, and support the service with technology. Brand building is another focus of Zheng Diamond. Excellent service, won the praise of all parties In the increasingly fierce market competition, the quality of service reflects the overall image and overall quality of the company. In the past 15 years, Zheng Ding has been adhering to the service tenet of “customer's urgency, customer's needs and customer satisfaction”, and has stepped out of a “selling brand first, then selling products” enterprise marketing road, and the company's quality service has become an industry. Famous brand. Zheng Drill's service is first reflected in its own market positioning, research and development of non-standard tools, this specific market consumption area requires tailor-made customized solutions. As far as possible, according to the diversified needs of customers, the development of customer-satisfied products, in order to fulfill their commitment is the development footprint of Zheng Diamond for 15 years. At the same time, Zheng Diamond has a dedicated application service department. The Application Services department is designed to provide customers with convenient and fast technical support. In this regard, Mr. Zhang cited an example: "If the customer urgently needs a knife worth only 200 yuan, we will send it to the customer as soon as possible, even if it is on a plane." From the simple words of Zhang Zong, We are deeply shocked by this. Today, in all walks of life, we are pursuing corporate profits. Zheng Ding’s entrepreneurial spirit, which does not count the time and financial costs, is very valuable. Behind this, there is also a deep insight into Zhang’s market trends. With the development of the economy and the advancement of society, the requirements of customers for services are getting higher and higher. The traditional service model can no longer meet the ever-increasing service demands of customers. The transformation of manufacturing enterprises into service-oriented enterprises is the trend. Large machine tools and tool manufacturing enterprises should gradually shift from simple manufacturing to production service enterprises, thereby extending the industrial chain and improving the overall value and efficiency of the industry. Along the way, regardless of whether the manufacturing situation is favorable or not, Zheng Drill has maintained steady development, which is closely related to Zheng Ding's corporate positioning, because service is the ultimate goal of Zheng Drill. When talking about the blueprint for future development, Zhang Zongru said: "For the development of Zheng Drilling, we still serve our customers well. This is what we do every day, just as we have to develop new products every day." Regarding the service customer as the ultimate goal, and every day is committed to the company to better serve customers through the development of new products, such a goal seems to be easy to achieve, such enterprise development will certainly be steady forward. Editor's note: Zheng Diamond, 15 years ago, is still a "small bird" that can't help but wind. Only one family can cover the wind and rain. In the past 15 years, Zheng drill has experienced wind and rain, suffered setbacks, and enjoyed successful development to this day. It is based on the belief that it is willing to bow down to the customer's side. For 15 years, the team of Zheng Drill has grown day by day, and so many excellent employees are willing to stay in Zheng Diamond, which is because of the company's unique cultural cohesion; Years of growth and experience, the former "fowls" wings have gradually become full, will inevitably serve their clients' lifelong desire to serve customers better.  

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