Sofia Home Furnishing Co., Ltd. disclosed on July 15 the semi-annual performance report for 2014. In the first half of the year, Sofia's revenue was about 847 million yuan, an increase of 34.12% over the same period of the previous year, and a net profit of 95.723 million yuan, an increase of 28.13% year-on-year.
Sofia believes that the industry's growth is in line with expectations. The sales of the original dealer's sales network have steadily increased. In addition to the continuous expansion of new dealers during the reporting period, it continued to increase advertising efforts and cooperated with dealers around the world to carry out marketing activities. Increase operating income.
A research report pointed out that Sofia's revenue increased by 34%, the split is expected to maintain 20% growth in Sofia orders, and the unit price of passengers will increase by about 14%. It is expected to exceed the 2014 mission target. Because Sofia officially launched the cabinet project in July 2014, it is expected that 2014, In 2015, it achieved sales revenue of 100 million and 400 million, which became a new growth pole for Sofia's future unit price increase.
In July 2013, Sofia released the strategic slogan "Customer, Sofia", and then in October 2013, Sofia established the "Cabinet Division". In December, Sofia and the French SALM Group officially signed a letter of intent for cooperation.
In 2014, at the Guangzhou Construction Expo just passed, Smi cabinets were unveiled, and Sofia officially entered the cabinet industry. Liu Zeqin, general manager of Simi Cabinet, put forward at the "French Simi Cabinet Brand Press Conference" held on July 9th, "We have set a five-year plan target, with a performance of 2.5 billion, and 1,600 stores nationwide."
It is understood that in July this year, the first batch of Simi cabinet stores will be opened in Beijing, Guangzhou and other capital cities. The layout of 100 stores across the country will be completed by the end of the year, and 400 stores will be expanded next year.
At the previous annual general meeting of shareholders, Sofia General Manager Ke Jiansheng once said: "The company ’s future cabinet business will continue to develop dealer channels, as well as the current wardrobe business, without opening direct stores, and adopting one city per dealer To develop a flat model. "
It can be seen that Simi cabinets have taken the "customized home? Sofia" strategic layout of the big home furnishing a step further, and Sofia has also set no small goals for it.
The above research report also believes that the smooth development of the cabinet business provides strong support for the vision of Sofia's "customized home". However, there is still a risk of weak development and marketing of new categories such as cabinets.
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