Strategic Thinking on New Materials Industry under Low Carbon Economy

Although the world-famous Copenhagen conference in 2009 failed to reach any legally binding agreement, it has already set off a warm “Copenhagen” environmental protection around the world. The “low-carbon economy” has become the hottest topic in the community. vocabulary. Premier Wen Jiabao of the State Council held three symposiums on emerging strategic industrial development in September 2009, clearly proposing new strategies for new materials, new energy, energy conservation and environmental protection, electric vehicles, new medicine, biological breeding and information industry. Sex industry. How to grasp the pulse of the times and promote the upgrading and development of China's new materials technology and industry has become an important issue that must be solved at present.

1 Low carbon economy requirements for the development of new materials industry Low carbon economy is the only way for the sustainable development of the world economy, and it is also the inherent requirement of economic development at this stage. Looking into the future of the world economy, the low-carbon economy will drive the development of the real economy from two aspects: first, accelerate the development of new energy industries such as solar energy and wind energy, and second, upgrade and transform low-carbonization of traditional industries. No matter which aspect, it is inseparable from the support of the relevant new materials industry.

The overall requirement of the low-carbon economy for the development of new materials industry is to provide a material basis for promoting the transition of the economy to low-consumption and low-carbon emissions. Specifically, the following three aspects are required.

(1) Industrial structure adjustment and upgrading demand Under the background of low-carbon economy, according to the low-carbon upgrading and transformation of traditional industries and the development of emerging strategic industries, China's new materials industry needs to accelerate the adjustment of industrial structure, compress the capacity of primary materials processing industry, and promote The industrial chain has been upgraded in depth and optimized to optimize the industrial structure and regional layout.

(2) Technological innovation and industrialization demand The upgrading of manufacturing industry has brought about new demands for new materials. Therefore, it is necessary to promote industrial development and meet market demand changes through continuous technological innovation. Only in this way can we possess the technological dominance of the industry and increase the flexibility and vitality of the industry.

(3) Business model innovation demand Low-carbon economy requires the business model of material enterprises to change from simple product function design concept to system optimization design, from design, production, marketing, sales model to demand, design, production and sales.

2 The development trend of new materials industry under the low-carbon economy is affected by multiple factors such as resource shortage, climate warming and financial crisis. The international new materials industry presents many new features, such as shortened research and development cycle, accelerated industrialization process, and lightweight materials. Demand for environmentally friendly materials and high performance materials is strong.

2.1 The strategic position has been significantly improved and the policy environment has become increasingly perfect.
In the low-carbon economy, in order to maintain its leading position in economy and technology, the United States, Europe, Japan and other developed countries and regions attach great importance to the development of new materials technology, and make new materials as an important part of the technology development strategy. In the national science and technology and industrial development plan, new material technology will be listed as one of the key technologies for priority development, with key support.

The strategic goal of the US New Materials Technology is to maintain its global leadership position in supporting the development of information technology, life sciences, environmental sciences and nanotechnology to meet the demand for new materials in key sectors and sectors such as energy. The new material development plans related to the low-carbon economy for this purpose include: optoelectronics, photovoltaics, next-generation lighting projects, advanced automotive materials, and building materials. The National Hydrogen Fuel Research and Development Program (HFI) proposed by the Bush administration in 2003 focused on the development of production, storage, and hydrogen distribution technologies, as well as the development of fuel cell technologies that drive vehicles with almost no air pollutants and greenhouse gas emissions. The HFI funding in 2005 was $22.8 billion, an increase of 43% over the 2004 fiscal year. In the "21st Century Nanotechnology Research and Development Act", the United States approved about $3.7 billion in research and development for nanomaterials and technologies in the four years after 2005. In addition, the US AFT program and IHPTET plan will increase the engine's thrust-to-weight ratio to 20 by increasing the use of advanced high-temperature structural materials in aerospace engines.

Since 1994, Germany has launched a cross-century national-level new material research program with an implementation cycle from 1994 to 2003. The goal of the program is to ensure Germany's leading position in the international arena through new products manufacturing, processing and application through product innovation and technological innovation. After entering the 21st century, Germany ranks new materials in the nine key development areas. In order to solve the problem of resource shortage and environmental pollution by developing new materials, Germany has also listed nanotechnology as a strategic area for scientific research and innovation.

EU member states have their own new material development plans. In an energy strategy plan adopted by the European Union in March 2007, the EU promised to reduce its greenhouse gas emissions by at least 53% of the progress of China's materials by 2020, 20%, and will be renewable and clean by 2020. The proportion of energy in total energy has increased to 20%. This will provide a huge market for the application of new energy materials. The European Commission announced in March 2009 that the EU will invest 105 billion euros to support the “green economy” of the EU region by 2013, promote employment and economic growth, and maintain the EU's leading position in the field of “green technology”. This huge sum will be used for environmental projects and related employment projects, of which 54 billion euros will be used to help EU member states implement and implement EU environmental regulations, 28 billion euros will be used to improve water quality and improve waste Processing and management level. Undoubtedly this has brought huge business opportunities for the development of low-carbon new materials.

The strategic goal of Japan's new materials technology is to maintain the international competitiveness of products, focus on practicality, and catch up with Europe and the United States in cutting-edge fields. Japan has adopted a parallel strategy for the development of new materials and the improvement of traditional materials, focusing on the performance improvement and recycling of existing materials, and leading the world in these aspects. In the 21st century new material development plan, research and development of materials that are coordinated with resources and environment, as well as materials that reduce environmental pollution and are beneficial for recycling, will be used as the main indicators.

2.2 The situation of energy conservation and emission reduction is urgent, and structural adjustment is imminent
The new materials industry, as a basic material production industry, itself consumes a lot of energy. The types of energy consumed include: primary and secondary energy sources such as coal, fuel oil, electricity, and heat, and emit a large amount of carbon dioxide. Faced with the dual pressures of resources and the environment, countries around the world have begun to pay attention to energy conservation and consumption reduction of new materials production. By continuously adjusting product structure, increasing the development and application of green environmental protection materials, and emphasizing ecological environment awareness in products and production processes. In the design, the utilization rate of resources and energy of new materials industry is improved, and environmental pollution in the manufacturing process is reduced.

2.3 Green standards are increasing, vertical integration has become mainstream
With the development of low-carbon economy, countries around the world are increasingly demanding energy-saving and environmental protection indicators, so the requirements for materials used are becoming more and more strict. The United States, Europe and other countries have put forward green product directives, such as WEEE directives, ROHS directives and so on. With the increasing environmental protection standards, the requirements for lighter materials and green environmental protection in the fields of electronic information, automobiles and construction are becoming more and more urgent. The demand for new materials companies and downstream users to jointly develop new technologies is increasing. The development model is increasingly becoming mainstream. For example, the MATALE program funded by the German Federal Ministry of Science and Technology, the main participating units are Reiloy-Metall, GKSS Research Center, Volkswagen Group, WalterHengst, Duisburg University Institute of Metal Research, Robert Bosch and other industrial chain upstream and downstream. Unit, the project's goal is to develop new low-energy casting methods and new creep-resistant magnesium alloys for automotive powertrain components.

2.4 Technology conversion speed is increasing, product hotspots are increasingly prominent
With the rapid development of emerging industries brought about by the low-carbon economy, the demand for new types and quantities of new materials is increasing, the transformation rate of new material technology research and development results is constantly improving, and adapting to changes in market demand. Semiconductor lighting, emerging display technologies and materials, new battery materials, rare earth functional materials, high-performance fibers and their composite materials, high-performance light alloys and new powder metallurgy materials have gradually become hot spots in the market. In terms of semiconductor lighting, white LEDs and large MOVD equipment will become the hotspot of semiconductor lighting enterprises in the future; among the emerging display materials and technologies, laser display technology, organic light-emitting materials, three-dimensional display and FED materials and technologies will be the focus areas of manufacturers' attention; In terms of new materials, the process of localization and scale-up of materials such as lithium battery separators, fuel cell materials, crystalline silicon solar cells, thin film solar cells, and high-performance energy storage batteries is accelerated; rare earth functional materials, rare earth luminescent materials, rare earth catalytic materials It will be the focus of future product development; high-performance fibers and composite materials, PAN carbon fiber, aramid, polyethylene and other high-performance fibers will be the focus of future product development; in addition, light alloys will also have large-scale development and application Such as rapid solidification, powder metallurgy aluminum alloy and spray deposited aluminum alloy, heat resistant magnesium alloy, corrosion resistant magnesium alloy, flame retardant magnesium alloy, high strength and high toughness magnesium alloy and wrought magnesium alloy.

2.5 industries frequently invest in hot spots, capital operation is gradually prevailing
With the convening of the Copenhagen conference, low-carbon and environmental protection have become the policy direction led by governments around the world. New energy and new materials supporting the development of low-carbon economy have become hot spots in the capital market competition, and the new materials sector is extremely active. Hot areas include: new energy battery materials, magnetic materials, super hard refractory materials, new chemical materials and display materials. The analysis shows that new materials enterprises that can play an important role in new energy, low-carbon economy, energy conservation and emission reduction will be the hotspots of the market, and the investment value will be high to low, followed by battery materials, magnetic materials and new chemical industries. Materials such as polysilicon, single crystal silicon, high performance storage materials, carbon absorbing materials, etc. Taking October 2009 as an example, in addition to the trend of chemical new materials and other new materials industries and the broader market, the other three industries rose far more than the broader market.

2.6 The influence of multinational corporations is strengthened, and the trend of industrial integration is obvious
On the one hand, multinational corporations are aiming at the development opportunities of low-carbon economy, relying on strong R&D strength and capital advantages, and constantly seeking new materials industry through strategic alliances, increasing R&D investment, formulating industrial technology and market standards, and controlling intellectual property rights. Competitive advantage and monopoly position. Due to the optimistic development potential of China's new materials market, international material giants have also adjusted their strategic layout in China. DuPont, Bayer, BASF and other multinational companies have increased their investment and sought strategic cooperation with local Chinese companies. On the other hand, a number of new material listed companies that have grown up in recent years have also begun to use capital leverage to achieve the goal of expanding their business scale and consolidating their market share by acquiring and restructuring other companies in the industry. As China's capital market matures, new materials companies will increasingly integrate their industries through capital markets to achieve economies of scale and efficiency.

3 The government's focus on promoting the green development of the new materials industry China's development of new materials industry has two major advantages: first, resource advantages, and second, market advantages. The new material industry in many parts of China has developed rapidly and has formed certain industrial scale and agglomeration advantages. However, at present, new material products only remain in the basic products, lacking leading industries and high value-added technologies and products; in terms of technical strength and skilled talents, there is a lack of strong reserves and support. The low-carbon economy provides a great opportunity for the transformation and development of China's new materials industry. It requires the government to increase support through fiscal and taxation.

(1) Defining goals and directions, leading the leap-forward development of new materials industry In the future new material development plan, China will introduce a number of projects, improve and expand a number of projects, realize the new material industry in the total industrial output value and in the entire industrial structure. The proportion has risen leaps and bounds, laying the foundation for the next step of rapid development. Initially formed a new material industry cluster, especially in the key new material industries such as new energy, to form scale advantages, and promote the coordinated development of other new materials.

(2) Innovative mechanisms and systems to strengthen organizational leadership and promotion. Governments at all levels in China should set up a new material industry leading group to be responsible for the formulation and implementation of development plans for new materials. At the same time, the establishment of a "low-carbon new material service platform" is responsible for coordinating the work of all sectors of the new materials field, the work of various departments and the allocation of major resources, providing a docking space for the manufacturing industry and the new materials industry. A number of units were selected by the New Materials Expert Committee and the Management Team to build a number of specific engineering centers responsible for the implementation of specific science and technology projects. Accelerate the construction of low-carbon new materials industry gathering bases, and promote the industrialization and agglomeration of technological achievements.

(3) Improve policies and standards, and build a dynamic mechanism for sustainable development as a major component of high-tech industries. The development of new materials industry relies on continuous technological innovation and a large amount of capital investment. The government should guide, support, and encourage new materials research and production enterprises to follow the principle of market recognition and accelerate the formulation of a material standard system that is in line with international standards by formulating the necessary laws, regulations, and financial support to form a high starting point. The industrialization technology foundation; attach importance to the role of strategic investors, encourage international cooperation in research and development, talents and capital, integrate various industrial resources, foster strengths and circumvent weaknesses, cooperate closely, coordinate development, enhance the level of industrialization development, and enhance the development of new materials enterprises. Innovation and competition awareness, building a sustainable development mechanism for the new materials industry.

4 New material enterprises have unlimited business opportunities for low-carbon development How to make breakthroughs in China's new materials enterprises in the new economic environment, and achieve leap-forward development, business model innovation is the key. The basic path of new material enterprise business model innovation: the first is independent technology management, the second is to provide integrated solutions, and the third is to deep processing of materials.

(1) Based on technological advantages, the emergence of technology management companies to specialization is an important sign that the new materials industry is maturing. Zhongguancun currently has only one independent research and development organization. As a technology management company, enterprises must have technical authorization and technology management. Some commentators said: Chinese companies will not "firm the right", one will not operate the authorization, and the second will not pass the legal rights protection. The result of not confirming the right is the loss of intellectual property.

(2) A distinctive feature of developing a low-carbon economy based on capital advantages is the demand for energy-saving technology services. New materials companies should seize market demand, take advantage of capital advantages or capital integration, and innovate development paths to become service companies, ie solution providers. For example, the establishment of a contract energy management company, through the mastery of core material technology, on the basis of this, the other companies' materials, equipment, and systems are integrated to provide large customers, to promote the decline of customer energy consumption; by providing integrated services, Sign a long-term cooperation agreement with customers to share profit margins.

(3) Based on the advantages of resources, the development of the new material industry in the future will be developed in depth, and the development in the “hard” direction will be the development of deep processing. As long as the materials companies develop further, the affinity with the manufacturing industry will be strengthened and the value of the materials will be greatly improved. For example, before the economic crisis, in the development of China's crystalline silicon solar energy industry, the company that has obtained the long-term supply agreement for raw materials has benefited a lot and has made considerable progress, and thus has built up sufficient capacity advantages to be able to compete with overseas enterprises after the crisis. Building a closer upstream and downstream alliance. After the release of crystalline silicon production capacity in China, with the stabilization of supply and market, the adjusted Chinese solar energy industry will gradually get rid of resource control, develop toward amorphous silicon and thin film solar cell substrates, and strive for greater market initiative and profitability. space.

A low-carbon economy is a major change in the global economy that will bring opportunities and challenges to many industries. The new materials industry is not only one of the supporting industries of the real economy, but also represents the cutting-edge field of high technology. Together with the high degree of coordination with the low-carbon economy, it has become one of the key areas of concern in the world today. Under such a good situation, China's new materials industry can only seize the opportunity, pioneering and enterprising, in order to occupy the highlands of emerging strategic industries.

- This article has been published in "China Materials Progress" No. 12
 

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