1. Brand market positioning
Before you decide on a brand to join, you must be very clear about the answers to the following questions: Do you want to join men's, women's or children's clothing brands? What is the price band of products that can be accepted locally? What brand style do you want to join? What special preferences do local consumers have in clothing purchases? How much do you plan to invest?
2. Product popularity
This can be examined in several ways. First, how popular is the brand in various regions of the country? What is the status of consumers? You can directly obtain the previous sales data from the brand company, or you can know from the side, the sales situation of the store and the agents who have operated the brand. Secondly, based on the brand's positioning and product style, what percentage of local people would be interested in buying this product? From this, determine whether your target customer base is sufficient. Third, it depends on whether its product pricing is price competitive among similar brands? Does the design style match the consumption habits and preferences of local consumers, and try to avoid the possibility of contradictions and conflicts.
3. Reasonable profit margin
Can a franchise company give you enough profit margins? Just looking at the apparent supply discounts and exchange rates is not enough. Let us roughly calculate an account for you.
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